`New European Label Recognizes Health Benefits of High-Polyphenol EVOOs - Olive Oil Times
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New European Label Recognizes Health Benefits of High-Polyphenol EVOOs

By Paolo DeAndreis
Jul. 6, 2022 14:17 UTC

Extra vir­gin olive oils with a polyphe­nol count sur­pass­ing 500 mil­ligrams per kilo­gram will soon be eli­gi­ble for a dis­tinc­tive label in the European Union, adver­tis­ing their health ben­e­fits.

Producers par­tic­i­pat­ing in the E.U.-backed Aristoil Plus project will soon be able to apply the Aristoil Collar labels to their prod­ucts that meet the nutraceu­ti­cal stan­dards set by E.U. Regulation 432/12.

The Aristoil Plus project involves five part­ners from Spain, Italy, Greece and Montenegro. Its lat­est ini­tia­tive fol­lows up on the group’s efforts to enhance pro­duc­tion tech­niques and tech­nolo­gies to improve the qual­ity of its mem­bers’ extra vir­gin olive oil.

See Also:Olive Farmers in Alentejo Seek Sustainable Certification Label

“The main suc­cess of Aristoil Plus is due to the involve­ment of all parts of the olive oil pro­duc­tion chain, includ­ing sci­en­tific part­ners, insti­tu­tions and con­sumers, which have par­tic­i­pated in the process that resulted in the clus­ter,” said Emilia Arrabito, direc­tor of the Euro-Mediterranean Center for Sustainable Development, a non-profit directly involved in the project.

“Such a project is of cer­tain sig­nif­i­cance to rais­ing pro­duc­ers’ and con­sumers’ aware­ness about the nutraceu­ti­cal qual­i­ties of extra vir­gin olive oil and, more specif­i­cally, of its polyphe­nols,” she added. ​“The Aristoil Collar is the start­ing point of a new adven­ture where the clus­ter will be rec­og­nized by the con­sumers who will there­fore have access to high-qual­ity prod­ucts.”

The inter­na­tional part­ners of the project – includ­ing Italian food qual­ity and fraud pre­ven­tion author­i­ties and a coali­tion of European cities for sus­tain­able devel­op­ment – will work with pro­ducer asso­ci­a­tions and pub­lic enti­ties to fur­ther develop the Aristoil guide­lines and orga­nize work­shops for all stake­hold­ers of the olive oil pro­duc­tion chain.

“We aim to offer Mediterranean pro­duc­ers the tools to bring to the mar­ket a prod­uct that has a rel­e­vant healthy value so that con­sumers will not be think­ing of olive oil just as sea­son­ing but as a basic and fun­da­men­tal part of their diets,” said Michele Sonnessa, pres­i­dent of Città dell’Olio, a net­work of hun­dreds of olive oil-pro­duc­ing Italian munic­i­pal­i­ties that par­tic­i­pates in Aristoil, at a meet­ing in Rome.

“That will only be pos­si­ble through the coop­er­a­tion of the part­ners and the involved coun­tries, with an approach aimed at pro­mot­ing extra vir­gin olive oil,” he added. ​“The goal of the project will be to sup­port expert train­ing and the exchange of know-how, tech­nolo­gies and expe­ri­ences to pro­mote and mar­ket the nutraceu­ti­cal extra vir­gin olive oil.”

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