The Med Mag Oliva International Exhibition of Olive, Olive Oil and Derivatives of the Olive Tree will be presenting its third edition this June in Sousse, Tunisia. Held from June 11 to 14, 2015 at the Sousse International Center, the theme of this year’s edition of the fair is “science and technology in the service of olive growing.“
This is Tunisia’s biggest event related to the olive oil sector, with the main objectives being to promote commercial exchanges, share production technologies and foster partnerships between suppliers.
The international exhibition will include a competition, a symposium, and workshops in sensory analysis and olive oil tasting, and on certification and quality assurance.
The 2015 edition will take place in the context of Tunisia’s record olive season. During the most recent olive harvest, yields had increased fourfold compared to the previous season, reaching an estimated 280,000 to 300,000 tons, putting Tunisia in second place after Spain.
Though this North African country is a major producer of olive oil, only a small percentage is consumed domestically, with 60 to 70 percent of Tunisian olive oil exported to the European Union, mainly to Spain and Italy. Other export markets include the United States, Canada, France, Russia and China.
Local producers hope to further increase production and quality and ultimately boost olive oil exports which currently represent 40 percent of the country’s agricultural exports and 10 percent of total exports.
Related Articles
Mar. 27, 2024
Technology Drives the Ambitions of Tunisia’s Largest Olive Oil Producer
The CHO Group was an early adopter of blockchain technology for traceability. Now, they are turning to AI to help mitigate the impacts of climate change.
Oct. 17, 2024
Major Olive Oil Producer Loses $3M in Spate of Thefts
The CHO Group experienced warehouse thefts in Canada and the United States, with some stolen olive oil appearing at discounted prices.
Apr. 27, 2024
The Resilience of Tunisia’s Endemic Olive Varieties
Fermes Ali Sfar has garnered international acclaim for its Chetoui and Chemlali monovarietals.
Jul. 30, 2024
Tunisian Quality on The World Stage
Tunisian extra virgin olive oil brands earned 26 awards at the 2024 NYIOOC World Olive Oil Competition, capping off a successful harvest in the country.
Dec. 18, 2023
Tunisia Takes Measures to Lower Olive Oil Prices at Home as Export Revenues Fall
Low fixed prices for Tunisian bulk exports to Europe mean Tunisian farmers are not benefiting from the surge in global olive oil prices.
Oct. 8, 2024
Acclaimed Producer Prepares for Fruitful Harvest in Tunisia
The award-winning French-Tunisian olive oil producers behind the Parcelle 26 brand focus on quality in the groves and at the mill.
Feb. 1, 2024
Tunisia's Olive Oil Price Cap Gets Mixed Response from Consumers
The government capped the price of olive oil to keep household costs down, but locals question the efficacy of the plan.
Apr. 9, 2024
Tunisian Ag Minister Urges Sector to Take Advantage of Bumper Harvest
Olive oil production rebounded in the 2023/24 crop year. Abdelmonem Belati believes the sector must work together to export extra virgin olive oil quickly.