Members of Turkish Olive Oil Promotion Committee (ZZTK) took part in the Food Hospitality World, held in Mumbai from January 22 to 24 with the aim of growing Turkey’s market share of the huge market.
The Turkish Consulate General in Mumbai gave high visibility to this participation, posting on its Facebook page pictures of the Turkish delegation in the fair offering presentations on the qualities of Turkish olive oil.
The chairman of the Turkish Olive Oil Promotion Committee, Kadri Gündeş, stressed the high potential of Indian market, adding that Turkey pays great attention to it.
Last year India imported a meager 11,000 tons of olive oil, according to Rajneesh Bhasin, managing director at Borges India and president of the Indian Olive Oil Association and this number may remain flat in 2015, because of high duties on import and the general rise of olive oil prices in international markets.
Indians consume on average less than one teaspoon per year, but the rate is inching upward as more become concerned by the health costs associated with the unhealthy seed oils commonly used in traditional Indian cooking.
See Also:More Coverage of Olive oil in India
But the unfavorable current situation doesn’t discourage Gündeş who stressed that Turkey’s ambitions in the Indian markets are not short-term. Indeed the sector in Turkey is developing to achieve a goal of producing 650,000 tons of olive oil in 2023, the 100th anniversary of the foundation of the Republic of Turkey by Mustafa Kemal Atatürk.
That enormous quantity will need to find new markets to gain a proper value added and the Committee (ZZTK) is looking to India, with its more than 1 billion possible consumers, as an opportunity to increase Turkish exports for the future, starting with this difficult year.
Related Articles
Feb. 19, 2024
Quality Is Key in El Mistol’s Drive to Grow in Argentina, Expand Exports
The producer hopes the new government’s policy agenda and the company’s investments to expand production will improve profitability and grow the local consumer base.
Oct. 1, 2024
Egypt Aims for Significant Increase in Olive Oil Exports
Officials are developing a strategy to increase exports by expanding production.
Nov. 15, 2024
Spanish Table Olive Sector on Edge After Trump Election Win
Spain's black table olive producers, already reeling from tariffs imposed during the first Trump administration, fear more are on the horizon.
Sep. 27, 2024
Climate Chaos Wreaks Havoc on Chilean Harvest
High winter temperatures in the north and relentless rain in central Chile combined to create a perfect storm for olive growers, resulting in the lowest production levels in a decade.
Mar. 13, 2024
How an Olive Oil Lover Found Success in The US Market
After discovering her passion for extra virgin olive oil in Crete, Joanne Lacina built a successful importing and online retail business in the U.S.
Oct. 31, 2024
Turkey Lifts Ban on Bulk Olive Oil Exports
The move comes when stocks are high in Turkey and non-existent in Europe. Another bumper harvest is expected.
Jun. 5, 2024
Pompeian VP Says Baltimore Bridge Disaster Cost Company Millions
While the company was able to receive its most recent shipment of European olive oil through the port, the measures taken after the disaster were unsustainable in the long run.
Apr. 9, 2024
Tunisian Ag Minister Urges Sector to Take Advantage of Bumper Harvest
Olive oil production rebounded in the 2023/24 crop year. Abdelmonem Belati believes the sector must work together to export extra virgin olive oil quickly.