N. America / page 52
Jan. 24, 2012
Stakeholders to Testify at California Olive Oil Hearing
Extra virgin olive oil fraud will be the topic of an informational hearing Thursday at the California State Capitol in Sacramento.
Jul. 12, 2011
Barjol Calls for "Synergy" in New Olive Oil Promo Campaign
Calling the American market a "top priority," Olive Council Director Jean-Louis Barjol was in Washington to kick off a new $1.7M promotion campaign under the slogan "Add Some Life."
Jun. 22, 2011
Council Chooses Exponent PR to Promote Olive Oil in North America
An IOC spokesperson said that having reviewed the six applications made last month, its Tenders Evaluation Committee had proposed Exponent PR as the successful bidder from three finalists.
Jun. 10, 2011 Business
May. 25, 2011 Europe
Apr. 13, 2011 Business
Apr. 12, 2011 N. America
North American Olive Oil Association Hosts a Tasting in New York
Apr. 11, 2011 N. America
California Bill Would Align Laws With New U.S. Olive Oil Standards
Apr. 8, 2011
Building on "Proven Success" IOC Plans Summer Launch of US Campaign
The Olive Council plans to spend $1.7 million to promote olive oil use in the United States and Canada, building on what the latest IOC market report calls its "proven success" in the world's biggest market.
Mar. 23, 2011
California Olive Oil Council Elects Board Members
Elections had something to do with the record number of attendees at the annual meeting of the California Olive Oil Council. Members voted to fill six seats on a board of thirteen members.
Feb. 22, 2011
Davis Olive Center Responds to IOC Criticism of Report
Researchers from the UC Davis Olive Center responded recently to criticism of last year's controversial study by a group of chemists from the International Olive Council.
Jan. 21, 2011
Report Finds North Americans Hungry for Olive Oil, Often Misled
A new report commissioned by the Olive Council about the North American olive oil market shows more demand, and more confusion as consumers sift through competing messages.
Dec. 12, 2010
California Olive Ranch Rings in Change with New Year
The largest olive oil producer in the United States continues to expand in new markets while rolling in new packaging and consumer education initiatives.
Dec. 8, 2010
UC Davis Olive Oil Sensory Lab Earns IOC Certification
As an IOC accredited panel, the UC Davis Olive Oil Lab is an important resource for producers, retailers and importers in the assessment of olive oil quality.
Nov. 23, 2010
California Survey Confirms Olive Oil Boom
"We estimated 1.1 million gallons, but it gave people the opportunity to do a comparison to a country very well known as a producer, which is thrilling.” Patricia Darragh
Nov. 18, 2010
"Slippery Business" Journalist Tom Mueller Speaks at UC Davis
Mueller's investigation of adulteration and unethical practices helped to advance the cause of advocates of olive oil standards reform in the US.
Nov. 1, 2010
Vossen: California Olive Oil Production Will Set New Record
California experts agree the current harvest is remarkable, not only for its growth, but for the high quality of the olive oil anticipated from large and small producers.
Oct. 25, 2010
New U.S. Olive Oil Standards in Effect Today
Producers who choose to label their product "US Extra Virgin Olive Oil" may now begin the process of having it inspected and certified by the USDA.
Oct. 22, 2010
Olive Council Chemists Issue Latest Challenge to Davis Study Claims
The IOC Cemists Group says the Davis study advocated "methods that have not been proven to have any relationship with the quality or purity of olive oils."
Sep. 29, 2010
Spain's Bogaris Seeks Olive Groves in the U.S. and Chile
The diversified group of real estate, energy and agribusiness companies with headquarters in Seville, Spain predicts new acquisitions of olive plantations in Chile and the U.S. by 2012.
Sep. 25, 2010
Making Sense of Olive Oil Testing
Liliana Scarafia from California's Agbiolab provides a perspective drawn from the UC Davis Study results that may be useful for retailers and buyers seeking to reduce the risk of mislabeled olive oil.
Sep. 19, 2010
Interview with Ari Weinzweig, Zingerman's
In 1982 Ari Weinzweig opened a small sandwich shop in his college town. Today, Zingerman's is a $36 million "community of businesses" that happens to sell a lot of olive oil.
Aug. 30, 2010
Spanish Olive Oil Exports to the U.S. Showing Strong Gains
Spanish exports of olive oil to the United States have increased by 17% in the first half of the year, the result of economic circumstances and sustained marketing efforts.