Olive oil became a star product in the latest edition of the international tourism fair, Fitur 2012, that took place in Madrid this week, with tastings in the exhibition pavilions of Andalusia, La Rioja, Catalonia and Portugal.
Many initiatives were focused on olive oil. The actor Juan Echanove, who hosted an entertainment program dedicated to the spanish gastronomy called Un país para comérselo, presented a “Guide through the Ancient Olive Trees” in the Sénia Territory.
The Andalusian province of Jaén and its olive juice stole the spotlight with two presentations: the new Museum of Olive Oil and Sustainability, located in the Science and Technology Park of Geolit; and the “Jaén Selection 2012” awards.
The president of the Provincial Council of Jaén, Francisco Reyes, and the delegate of the Government of Andalusia in Jaén , Purificación Galvez, accompanied by Deputy Employment, Promotion and Tourism, Angeles Férriz, and the Provincial Delegate of Agriculture and Fisheries, Roque Lara, explained the main characteristics of the new museum which will be “a reference center for knowledge and olive oil.”
Francisco Reyes, Purificación Galvez, Lara and Angel Ferriz Roque, announce the new Museum of Olive Oil and Sustainability.
The center, set to open soon, will become the epicenter of different routes and cultures held together by olive oil. Gastronomy, health and new technologies in the production of olive oil will be the main goals that the center will pursue.
The provincial administration and the regional government have already invested 7.3 million euros in the construction of the building which occupies an area of 3,000 square meters and will be managed by the Foundation for the Promotion and Development of the Olive and Olive Oil. “The main difference between Jaén and the rest of the olive oil territories is our great tourist attractions,” noted Reyes.
Jaén Selección 2012
Jaen gave visitors the opportunity to taste, learn and appreciate the flavors and qualities of extra virgin olive oils that have been recently included in “Jaén Selection 2012.” Producers of these outstanding extra virgin olive oils were recognized with an award for their efforts on quality. After this activity, the famous spanish singer Raphael tasted the olive oils, as well as the Princess of Asturias, who had the chance to appreciate the special flavors and colors of Jaen’s best product: extra virgin olive oil.
The Jaén Selection 2012 olive oils were: Fuenroble, Melgarejo Gourmet, La Quinta Esencia, Tuccioliva Gran Selección, Nobleza del Sur Centenarium Premium, Oro de Cánava y Oro Bailén Reserva Familiar, and the brands Castillo de Canena and Cortijo La Torre Premium.
Mercacei articles also appear in Mercacei magazine and are not edited by Olive Oil Times.
Related Articles
Apr. 10, 2024
Farmers Protest European Agricultural Policies in Madrid
The protestors demand exceptions for European environmental regulations that they argue make their products less competitive on the global market.
Mar. 6, 2024
US Surpasses Spain as Second-Largest Olive Oil Consumer
Experts predict the U.S. will overtake Italy to become the world’s largest consumer of olive oil.
Feb. 20, 2024
Balearic Islands Tighten Restrictions as Xylella Spreads in Mallorca
The strain of Xylella fastidiosa responsible for Olive Quick Decline Syndrome was identified in other plants in Mallorca.
Jul. 29, 2024
Researchers Introduce AI Tool to Help Olive Farmers Predict Harvest Timing
Using machine learning to analyze a range of data points from model farms, researchers were able to predict the timing of the olive harvest with 90 percent accuracy.
Apr. 3, 2024
Nurseries in Spain Are Running Low on Olive Tree Seedlings
High olive oil prices at origin, interest from private equity and farmers seeking to shift away from more water-intensive crops are fueling the shortages.
Jun. 26, 2024
Rising Olive Oil Imports Contribute to Spain’s Trade Deficit with Argentina
While Spain’s agricultural trade deficit fell by 33 percent between 2022 and 2023, olive oil imports increased by nearly 230 percent due to a poor harvest and rising prices.
Mar. 7, 2024
Spanish Campaigners Lobby for Glyphosate Ban After EU Fails to Reach Consensus
The world’s most used herbicide was found in concentrations exceeding the legal limit in Mar Menor, spurring advocates to call for a ban in Spain.
Jun. 12, 2024
Deoleo North America CEO Says Sustainability is Key to Growing Olive Oil Sector
Thierry Moyroud views Deoleo as guardians of the industry, prioritizing quality production and sustainable practices above all else.