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Opinions / page 6

Sep. 2, 2012

An Olive Oil 'Battleground'

It’s no surprise that a California bank would jump in the ring over the proposed olive oil marketing order. What’s unsettling is how fast its press release got spun into headline news.

Aug. 15, 2012

Greece Has No Real Strategy to Promote its Olive Oil

The Greek olive oil sector, a potentially flourishing industry, seems to have been left with no vision and no strategic plan by the Greek state.

Jul. 31, 2012

South Africa’s New Gold Standard

Educating the public is the key to reducing the dependency on imports and ensuring that the potential of this liquid gold is shared with all South Africans.

Jan. 19, 2012

More than Mere Tradition

The documentary series "Un país para comérselo" let a unique opportunity to promote the secrets of olive oil slip by and chose instead to return to the same old clichés as always.

Dec. 13, 2011

"Extra Virginity" Book Review Has Plenty of Quips, But Misses the Point

Dwight Garner, maybe giddy from the book's title, manages a lot of zingers in his review of Tom Mueller's "Extra Virginity" for the New York Times. But Garner's ambivalence shows he just doesn't get it.

Oct. 19, 2011

Reactions Underscore Super Premium's Long Road Ahead

Articles published on the same day in two major American newspapers put olive oil in the spotlight again. Readers' comments in the Washington Post offered a glimpse at some American reactions to Association 3E's super-premium initiative.

Sep. 14, 2011

Olive Oil Campaign Gets a Life in New York

It may not be much to work with, but with a $1.7 million dollar allowance from the Olive Council, the new "Add Some Life" promotional campaign hopes to at least make eating olive oil a little cooler.

Feb. 1, 2011

Paul Vossen: Olive Oil Taste Panels Are Not The Problem

Producers of fresh oil from high quality fruit should be the only ones rewarded with a higher price and the designation of extra virgin.

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