Sep. 2, 2012
It’s no surprise that a California bank would jump in the ring over the proposed olive oil marketing order. What’s unsettling is how fast its press release got spun into headline news.
Aug. 15, 2012
Greece Has No Real Strategy to Promote its Olive Oil
The Greek olive oil sector, a potentially flourishing industry, seems to have been left with no vision and no strategic plan by the Greek state.
Jul. 31, 2012
South Africa’s New Gold Standard
Educating the public is the key to reducing the dependency on imports and ensuring that the potential of this liquid gold is shared with all South Africans.
Mar. 26, 2012 World
Mar. 8, 2012 Opinions
Mar. 7, 2012 Opinions
Feb. 19, 2012 World
Australian Tabloid Exposes Bad Olive Oil (And It's Australian)
Feb. 17, 2012 World
Jan. 19, 2012
The documentary series "Un país para comérselo" let a unique opportunity to promote the secrets of olive oil slip by and chose instead to return to the same old clichés as always.
Dec. 13, 2011
"Extra Virginity" Book Review Has Plenty of Quips, But Misses the Point
Dwight Garner, maybe giddy from the book's title, manages a lot of zingers in his review of Tom Mueller's "Extra Virginity" for the New York Times. But Garner's ambivalence shows he just doesn't get it.
Oct. 19, 2011
Reactions Underscore Super Premium's Long Road Ahead
Articles published on the same day in two major American newspapers put olive oil in the spotlight again. Readers' comments in the Washington Post offered a glimpse at some American reactions to Association 3E's super-premium initiative.
Sep. 14, 2011
Olive Oil Campaign Gets a Life in New York
It may not be much to work with, but with a $1.7 million dollar allowance from the Olive Council, the new "Add Some Life" promotional campaign hopes to at least make eating olive oil a little cooler.
Feb. 1, 2011
Paul Vossen: Olive Oil Taste Panels Are Not The Problem
Producers of fresh oil from high quality fruit should be the only ones rewarded with a higher price and the designation of extra virgin.