Sep. 14, 2011
Olive Oil Campaign Gets a Life in New York
It may not be much to work with, but with a $1.7 million dollar allowance from the Olive Council, the new "Add Some Life" promotional campaign hopes to at least make eating olive oil a little cooler.
Feb. 1, 2011
Paul Vossen: Olive Oil Taste Panels Are Not The Problem
Producers of fresh oil from high quality fruit should be the only ones rewarded with a higher price and the designation of extra virgin.