As the demand for extra virgin olive oil grows, award-winning Turkish producer Garisar said that adapting to an uncertain climate and the challenges created by pests is crucial.
“The growing demand for high-quality olive oil presents a significant opportunity,” said Davut Ayvaz, chief executive. Garisar won a Gold Award at the 2024 NYIOOC World Olive Oil Competition.
“However, we also face challenges such as climate change and economic fluctuations,” he said. “Overcoming these challenges will require leveraging technology and adopting sustainable farming practices to ensure continued success in the industry.”
In addition to an unusual winter, unevenly distributed cold weather impacted many olive oil-producing areas, damaging the fruit setting and directly affecting olive yield.
Turkey produced 180,000 tons in the 2023/24 crop year, significantly below the previous season’s record-high yield and 29 percent below the five-year average. Despite these challenges, Turkish producers earned 29 awards at the 2024 NYIOOC.
See Also:Producer Profiles“It was a challenging season characterized by stressful weather conditions and natural factors,” Ayvaz said. “The impacts felt across the entire Mediterranean region affected us as well.”
“We experienced a lower olive yield and encountered multiple challenges in preserving the quality of our olive oil,” he added. “Still, we anticipate the new season will be successful and productive. We expect high-quality olives and a good harvest.”
As climate uncertainties and pests require close monitoring of the orchards, Ayvaz believes that “we can manage them through continuous improvement efforts and the implementation of modern agricultural techniques.”
According to the company, the principles of sustainable farming guide its choices, and it minimizes pesticide use and applies an organic approach throughout its production.
The company produces various foods; olive oil is the newest addition to its product lineup.
“Garisar was founded in 2019, driven by our passion for discovering and sharing unique and hidden flavors,” Ayvaz said. “Although we established our business in 2019, our first products were launched in 2022.”
The company completed the first harvest of its 5,000 trees in 2022. The harvest is done entirely by hand and occurs very early in the season.
Garisar promotes its Arbequina monovarietal as especially rich in polyphenols and plans to expand its olive orchards further.
“So far, we have only harvested from our Arbequina trees,” Ayvaz said. “We are currently preparing to add the Memecik and Ayvalik varieties.”
While Arbequina olives are originally from Spain, Memecik and Ayvalik are native varieties. Memecik is known for its robust flavor and high antioxidant content, while Ayvalik, also known as Erdemit, is often characterized by a balanced and fruity profile.
Both are highly prized in the country. Since last year, Erdemit trees in the region have also been the source of the Edremit Protected Designation of Origin (PDO) certification.
Protected Designation of Origin (PDO)
A Protected Designation of Origin (PDO) is a type of geographical indication (GI) that identifies a product as originating from a specific geographical area and having qualities or characteristics that are essentially attributable to its geographical origin. The PDO designation is a legal label that is used to protect the names of products that are truly unique to a particular region.
In the coming years, the company plans to add olive oils and other olive products from cultivars that grow throughout the Aegean region.
“We generally prefer the fertile lands of the Aegean region for our orchards,” Ayvaz said. “Our current Arbequina orchard is located in the Manisa Köprübaşı area,” the inland region east of Izmir.
All the olive groves managed by the company follow a traditional setup with drip irrigation systems.
“We do not yet have our own olive mill,” Ayvaz said. “As the number of our orchards and varieties increases, we plan to build a modern facility.”
Ayvaz explained that its entire production is intended for export, specifically to the United States.
“We complete the bottling process within hours of harvesting our olives and import the olive oil [from Turkey] in bottled form,” he said. “Turkey has imposed restrictions on olive oil exports in recent years. However, these restrictions do not apply to bottled products, so we have not been affected.”
Ayaz said the company usually does not participate in olive oil quality competitions but makes an exception for the NYIOOC.
“We decided to participate in the NYIOOC because it is a prestigious competition… and provides a valuable platform within the U.S. market,” he said.
“While we were optimistic about achieving this victory, winning a Gold Award filled us with profound pride and honor,” Ayaz added. “It validates our dedication and underscores the exceptional quality of our products.”
More articles on: extra virgin olive oil, import/export, NYIOOC World
Apr. 11, 2024
Germany's Consumer Watchdog Warns Olive Oil Quality Is Falling
The warning comes after 17 of 19 samples of labeled extra virgin olive oil were found to be marginal, at best.
Jun. 12, 2024
How Resilience and Passion Drive a Boutique California Producer
In less than four years, the couple behind Chateau de Luz has overcome climate extremes, pests and labor challenges to craft world-class extra virgin olive oil.
Jul. 9, 2024
Enhancing Excellence: How the World's Best Restaurant Uses Extra Virgin Olive Oil
Locally sourced extra virgin olive oil is an essential ingredient for the Michelin-star chefs at Disfrutar Barcelona and their award-winning tasting menu.
Dec. 5, 2023
An Olive Oil-Centered Curriculum in California Seeks to Help an Ailing County
Despite its agricultural mite, Kern County suffers from elevated levels of food insecurity, obesity and diabetes compared to the rest of the state.
Nov. 20, 2023
Languedoc Extra Virgin Olive Oil Receives PDO Certification
Made from the local Lucques and Olivière varieties, Languedoc becomes France’s ninth extra virgin olive oil to receive Protected Designation of Origin status.
Jun. 5, 2024
Pompeian VP Says Baltimore Bridge Disaster Cost Company Millions
While the company was able to receive its most recent shipment of European olive oil through the port, the measures taken after the disaster were unsustainable in the long run.
Jun. 3, 2024
Croatian Producers Share Secrets Behind Their Award-Winning Success
The small southeastern European country produced just 3,500 tons of olive oil in the 2023/24 crop year but earned 80 awards from 97 entries at the World Competition.
Jan. 3, 2024
Upstart Belgian Importer Stakes Claim on the World Stage
The founders of ASUR source award-winning oils from Greece to sell in Belgium and the Netherlands, facing challenges associated with nascent olive oil markets.