olive oil marketing
Dec. 16, 2024
Spain Bets on Comedy to Boost Olive Oil Sales
In a new national comedy tour, stand-up stars will be promoting extra virgin olive oil in major cities across Spain.
Nov. 15, 2024
U.S. Consumers Embrace Olive Oil in Squeeze Bottles
Despite the growing popularity of squeeze bottles for their convenience, some question the potential impact on olive oil quality and the environmental burden of the packaging.
May. 23, 2024
Historic Flooding in Southern Brazil Spares Groves, Mills
Producers are struggling in the aftermath of the worst flooding in Rio Grande do Sul’s history. While mills and groves were largely spared, sales have been severely impacted.
Oct. 31, 2023
Trade Group Launches Digital Campaign to Promote Olive Oil in Australia
The Australian Olive Oil Association has teamed up with leading social media influencers to encourage consumers to use more olive oil.
Sep. 26, 2023
The Story Behind Starbucks Oleato
Starbucks shocked the world by putting olive oil in its coffees. Tommaso Asaro says it's just the beginning.
Aug. 10, 2023
Andalusian Producers Seek Deeper Trade Ties with Japan
Olive oil consumption has risen steadily in the world’s third-largest economy over the past 30 years, and Andalusian producers are seeking to grow their market share.
Jul. 13, 2023 World
Jun. 27, 2023 Producer Profiles
How Awards Helped One Tunisian Producer Thrive in the Lucrative U.S. Market
Jun. 1, 2023 News Briefs
May. 31, 2023 World
Mar. 23, 2023
Starbucks Expands Olive Oil-Infused Coffee Line to U.S. Stores
Partana extra virgin olive oil, used to brew the Oleato, will also be sold separately in participating stores.
Mar. 1, 2023
Starbucks Could Become a Global Ambassador for EVOO, Experts Say
A new generation of consumers might discover extra virgin olive oil through Starbucks' new line of olive oil-infused coffee drinks.
Feb. 22, 2023
Creative Packaging Helps Award-Winning Producer Sell More EVOO
At a recent fair, Brenda Wilkinson of Rio Largo Olive Estate realized some people bought her olive oil for the unique designs on her bag-in-box packages.
Jan. 9, 2023
Olive Council Launches Campaign in Australia
The promotional campaign began with a formal presentation in Sydney. It aims to raise consumer awareness and pave the way for a possible future entry of Australia into the IOC.
Oct. 17, 2022
Olive Oil Aisles Result in Superior Supermarket Sales
Grouping all the olive oils in a single aisle and providing information about them resulted in an 18-percent increase in sales. Extra virgin olive oil sales rose 13 percent.
Sep. 27, 2022
Meet the Montenegrin Producer Who Once Charmed a Royal Couple
An extra virgin olive oil made from the olives of a millenary tree gifted in a hand-crafted olive wood container delighted the Queen Consort-to-be and her husband.
Sep. 19, 2022
In Spain, Olive Oil Sales Rise with Margins Along Production Chain
Olive oil sales were 28 percent higher in August 2022 than the previous year. Prices are also rising at origin for producers.
Jan. 10, 2019
Will 'Oleoturismo' in Jaén Be the Next Big Thing?
Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.
Oct. 16, 2018
A New 'Greek Mark' for Olives and Olive Oil
Seven companies in Greece that produce table olives and extra virgin and virgin olive oil were the first in the country to display a "Greek Mark" on their labeling, part of a project to distinguish Greek products in foreign markets.
Sep. 25, 2018
UC Davis Event to Focus on Premium Olive Oil
The event will feature speakers from different parts of the industry in order to give producers an idea of where this part of the sector has come from and where it is heading.
Aug. 29, 2018
Deoleo Steadfast on Strategy as Profits Fall Further
A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.
Jul. 31, 2018
Greek Trade Group Proposes National Strategy for Olive Oil
The National Interbranch Olive Oil Association unveiled a strategy to create a stable environment and boost exports.
Jul. 25, 2018
Corto Olive Sues Rival Gemsa for Alleged Trademark Infringement
Corto filed a lawsuit today against Gemsa Enterprises, LLC for what Corto called a "flagrant commodity knock-off" of its 51-49 brand of blended oil.
Jul. 23, 2018
Spanish Olive Oils Kicks Off Promotional Campaign in New York
Under the slogan “Let’s Make A Tastier World,” the campaign will focus on the gastronomic and health benefits of olive oil.
Jul. 19, 2018
Deoleo Fights Back Against 'Fake News'
The world's largest olive oil company has gone on the offensive against click-bait headlines.