olive oil marketing / page 10
May. 8, 2014
More Grim Figures For Global Olive Oil Trade
Olive oil imports are down about nine percent on last year in seven major markets outside Europe according to the International Olive Council.
May. 5, 2014
Why Deoleo Chose 'Tetra Prisma' Packaging for its Koipe Brand
Deoleo’s Koipe brand will be the latest to offer an olive oil product in a Tetra Prisma® pack, already popular for milk and fruit juices.
Apr. 16, 2014
Thousands Visit Alimentaria’s Olive Oil Bar
More than 140,000 people visited Alimentaria in Barcelona, and organizers say many of them visited the olive oil tasting bar.
Apr. 10, 2014 Trade Events
Apr. 9, 2014 World
Apr. 9, 2014 Trade Events
Olive Oil Brands Encouraged to Connect With Consumers in Innovative Ways
Mar. 25, 2014 Health
Mar. 20, 2014 Asia
Mar. 3, 2014
Blended Oils 'Bad for Transparency'
Critics say products offering a mix of olive oil and other vegetable oils risk undermining quality and transparency in the olive oil sector.
Feb. 18, 2014
U.S. FDA Warns Company Over Olive Oil-Related Claims
A recent FDA warning letter is a sobering reminder for dietary supplement companies to be careful about their product claims.
Feb. 3, 2014
World's Largest Olive Oil Company Reports Drop in Sales
Sales by the world's largest olive oil producer fell to €809 million last year - down from nearly €829 million in 2012.
Dec. 30, 2013
Modesty and Mastery Inspire New Siurana DOP Image
They used to say their olive oil was “the best oil in the world” - and they still do - but Catalonia’s Siurana DOP has a new slogan.
Oct. 15, 2013
Olive Oil Promotional Campaign Launches in Brazil
“It goes with everything that’s good” is the slogan behind a new campaign to teach Brazilians about the health benefits and culinary versatility of olive oil and table olives.
Oct. 10, 2013
What an Olive Oil Brand Needs to 'Make it Big' in the U.S.
Maria Reyes, category manager for one of the largest distributors, says it takes time, and money to break into the U.S. mass market.
Oct. 8, 2013
Spanish Olive Oil Exploring Other Worlds
Its world-wide renown is on the increase and, in recent years, in emerging markets such as China and Brazil it has become far stronger.
Oct. 1, 2013
An Interview with David Marcos Merchán
"The major chefs might understand about textures, combinations, presentations, but the real protagonists of our table are the farmers."
Oct. 1, 2013
Finding Success Exporting Greek Olive Oil
Oliver Frick focuses on Germany. "I believe there is a nice connection, and Germans continue to appreciate Greek extra-virgin olive oil.”
Jul. 12, 2013
Olive Council Calls 'Add Some Life' Campaign a Success
The International Olive Council credited a $1.7 million promotion campaign with immediately boosting North American olive oil imports.
Jun. 3, 2013
Madrid Seeks the 'Perfect' Olive Oil
The Spanish capital has carried out tastings in shopping centers throughout the city to determine what locals consider to be best characteristics of extra virgin olive oil , all in a bid to create a new ‘super’ oil.
Apr. 29, 2013
Deoleo Reports Tough Time for Global Olive Oil Sales
Deoleo, the world’s biggest olive oil company, says American consumers helped offset a fall in sales in mature markets.
Apr. 9, 2013
Spanish Olive Oil Gets New Look
Spanish olive oil has updated its image with a new logo it hopes will help reinforce its role as the sector‘s world leader.
Apr. 4, 2013
Orobailén Named 'Spain’s Best Olive Oil Mill'
A promotional project uniting Catalonia, Valencia and Aragon is among those recently awarded prizes for spreading the culture of olive oil.
Mar. 31, 2013
Deoleo and Hojiblanca Cleared to Form Global Olive Oil Giant
Deoleo, which already controls three of the world’s top four olive oil labels, will be allowed to acquire the huge Hojiblanca cooperative.