olive oil marketing / page 11
Mar. 20, 2014
Greek Olive Oil Producers Struggle in China
Greek olive oil producers and distributors are finding that their products have not been an easy sell in China.
Mar. 3, 2014
Blended Oils 'Bad for Transparency'
Critics say products offering a mix of olive oil and other vegetable oils risk undermining quality and transparency in the olive oil sector.
Feb. 18, 2014
U.S. FDA Warns Company Over Olive Oil-Related Claims
A recent FDA warning letter is a sobering reminder for dietary supplement companies to be careful about their product claims.
Feb. 3, 2014 Europe
Dec. 30, 2013 World
Oct. 15, 2013 S. America
Oct. 10, 2013 Business
Oct. 8, 2013 Europe
Oct. 1, 2013
An Interview with David Marcos Merchán
"The major chefs might understand about textures, combinations, presentations, but the real protagonists of our table are the farmers."
Oct. 1, 2013
Finding Success Exporting Greek Olive Oil
Oliver Frick focuses on Germany. "I believe there is a nice connection, and Germans continue to appreciate Greek extra-virgin olive oil.”
Jul. 12, 2013
Olive Council Calls 'Add Some Life' Campaign a Success
The International Olive Council credited a $1.7 million promotion campaign with immediately boosting North American olive oil imports.
Jun. 3, 2013
Madrid Seeks the 'Perfect' Olive Oil
The Spanish capital has carried out tastings in shopping centers throughout the city to determine what locals consider to be best characteristics of extra virgin olive oil , all in a bid to create a new ‘super’ oil.
Apr. 29, 2013
Deoleo Reports Tough Time for Global Olive Oil Sales
Deoleo, the world’s biggest olive oil company, says American consumers helped offset a fall in sales in mature markets.
Apr. 9, 2013
Spanish Olive Oil Gets New Look
Spanish olive oil has updated its image with a new logo it hopes will help reinforce its role as the sector‘s world leader.
Apr. 4, 2013
Orobailén Named 'Spain’s Best Olive Oil Mill'
A promotional project uniting Catalonia, Valencia and Aragon is among those recently awarded prizes for spreading the culture of olive oil.
Mar. 31, 2013
Deoleo and Hojiblanca Cleared to Form Global Olive Oil Giant
Deoleo, which already controls three of the world’s top four olive oil labels, will be allowed to acquire the huge Hojiblanca cooperative.
Jan. 30, 2013
Nudo to Marks and Spencer: Find Your Own Tree
Olive oil maker Nudo says the British retailer Marks and Spencer stole his tree design. You decide.
Jan. 27, 2013
Olive Extract Jeans Said to Moisturize Legs
Wrangler is generating buzz in Europe with women’s jeans infused with olive extract.
Jan. 22, 2013
Record Attendance, Sales at Les Garrigues Exhibition
Organizers say 60,000 liters of extra virgin olive oil were sold at a popular fair held in Les Borges Blanques over the weekend.
Jan. 7, 2013
Single Servings Win Innovation Awards
The expanding range of single servings of olive oil was evident at the SIAL international food fair in Paris.
Dec. 7, 2012
Australian Masterchef contestant Justine Schofield took to the stove to cook up a Spanish style feast for the people of Sydney.
Dec. 1, 2012
Argentina Declares Olive Oil a ‘National Food’
A new initiative will promote domestic marketing, production and consumption of olive oil in Argentina, where for every four liters of oil produced, just one is consumed at home.
Nov. 19, 2012
Valencian Company Wins Contract to Promote Olive Oil in Brazil
The campaign in Brazil, the world’s fifth most populous country, will be run by Grupo AGR Comunicación.