olive oil marketing / page 12
Oct. 1, 2013
An Interview with David Marcos Merchán
"The major chefs might understand about textures, combinations, presentations, but the real protagonists of our table are the farmers."
Oct. 1, 2013
Finding Success Exporting Greek Olive Oil
Oliver Frick focuses on Germany. "I believe there is a nice connection, and Germans continue to appreciate Greek extra-virgin olive oil.”
Jul. 12, 2013
Olive Council Calls 'Add Some Life' Campaign a Success
The International Olive Council credited a $1.7 million promotion campaign with immediately boosting North American olive oil imports.
Jun. 3, 2013 Production
Apr. 29, 2013 Business
Apr. 9, 2013 Europe
Apr. 4, 2013 World
Mar. 31, 2013 Business
Deoleo and Hojiblanca Cleared to Form Global Olive Oil Giant
Jan. 30, 2013
Nudo to Marks and Spencer: Find Your Own Tree
Olive oil maker Nudo says the British retailer Marks and Spencer stole his tree design. You decide.
Jan. 27, 2013
Olive Extract Jeans Said to Moisturize Legs
Wrangler is generating buzz in Europe with women’s jeans infused with olive extract.
Jan. 22, 2013
Record Attendance, Sales at Les Garrigues Exhibition
Organizers say 60,000 liters of extra virgin olive oil were sold at a popular fair held in Les Borges Blanques over the weekend.
Jan. 7, 2013
Single Servings Win Innovation Awards
The expanding range of single servings of olive oil was evident at the SIAL international food fair in Paris.
Dec. 7, 2012
Australian Masterchef contestant Justine Schofield took to the stove to cook up a Spanish style feast for the people of Sydney.
Dec. 1, 2012
Argentina Declares Olive Oil a ‘National Food’
A new initiative will promote domestic marketing, production and consumption of olive oil in Argentina, where for every four liters of oil produced, just one is consumed at home.
Nov. 19, 2012
Valencian Company Wins Contract to Promote Olive Oil in Brazil
The campaign in Brazil, the world’s fifth most populous country, will be run by Grupo AGR Comunicación.
Nov. 12, 2012
Dalmia Cites India's Growing Demand for Olive Oil
India’s olive oil imports might rise by 45 percent, but it's still an incredibly small amount for one and a quarter billion people.
Nov. 7, 2012
Experts Share Key Trends in Olive Oil Retail
Consumer insights in key markets were shared by experts at the Terra Creta olive oil conference in Crete.
Oct. 19, 2012
EU Olive Oil Promotion Policies 'Unfair'
EU promotional mechanisms are encouraging unfair competition between member states, according to the Extra Virgin Olive Oil Consortium.
Oct. 18, 2012
Pitching Olive Oil a Little at a Time
Some companies are proposing olive oil in small doses in a bid to attract those who might otherwise not try it at all.
Oct. 17, 2012
Hojiblanca Goes After Tough Iranian Market
Despite high entrance fees and strict bureaucratic regulations, the Hojiblanca group is stepping up promotional efforts in Iran.
Oct. 14, 2012
Calls for Europe to Promote Olive Oil in General
The need for more generic promotion of olive oil was among issues discussed at the European Commission’s group on olives and olive oil.
Oct. 14, 2012
In Argentina, a Push to Make Olive Oil a 'National Food'
A proposed campaign aims to boost domestic sales, stimulate production and change the perception of olive oil among Argentine consumers.
Oct. 14, 2012
Madrid Restaurants Promote Local EVOOs
Fifty restaurants in Madrid are offering dishes featuring extra virgin olive oils from the region to increase awareness of the products.