olive oil marketing / page 13
Jan. 27, 2013
Olive Extract Jeans Said to Moisturize Legs
Wrangler is generating buzz in Europe with women’s jeans infused with olive extract.
Jan. 22, 2013
Record Attendance, Sales at Les Garrigues Exhibition
Organizers say 60,000 liters of extra virgin olive oil were sold at a popular fair held in Les Borges Blanques over the weekend.
Jan. 7, 2013
Single Servings Win Innovation Awards
The expanding range of single servings of olive oil was evident at the SIAL international food fair in Paris.
Dec. 7, 2012 Australia / NZ
Dec. 1, 2012 Food & Cooking
Nov. 19, 2012 S. America
Valencian Company Wins Contract to Promote Olive Oil in Brazil
Nov. 12, 2012 Asia
Nov. 7, 2012 Business
Oct. 19, 2012
EU Olive Oil Promotion Policies 'Unfair'
EU promotional mechanisms are encouraging unfair competition between member states, according to the Extra Virgin Olive Oil Consortium.
Oct. 18, 2012
Pitching Olive Oil a Little at a Time
Some companies are proposing olive oil in small doses in a bid to attract those who might otherwise not try it at all.
Oct. 17, 2012
Hojiblanca Goes After Tough Iranian Market
Despite high entrance fees and strict bureaucratic regulations, the Hojiblanca group is stepping up promotional efforts in Iran.
Oct. 14, 2012
Calls for Europe to Promote Olive Oil in General
The need for more generic promotion of olive oil was among issues discussed at the European Commission’s group on olives and olive oil.
Oct. 14, 2012
In Argentina, a Push to Make Olive Oil a 'National Food'
A proposed campaign aims to boost domestic sales, stimulate production and change the perception of olive oil among Argentine consumers.
Oct. 14, 2012
Madrid Restaurants Promote Local EVOOs
Fifty restaurants in Madrid are offering dishes featuring extra virgin olive oils from the region to increase awareness of the products.
Sep. 28, 2012
Italy’s Nicola Pantaleo Buys Stake in Indian Olive Oil Company
The deal gives the Italian olive oil producer a 27 percent stake in India's leading distributor, Dalmia Continental.
Sep. 26, 2012
Eurozone in Crisis, Olive Oil Marketers Shift Targets
At a time when purchasing power of Europeans is shrinking. Olive oil producers here will need to do more than just brand-building.
Sep. 17, 2012
Looking to Sell Olive Oil in Japan? Use Small Bottles
Sell your oil in small bottles and stress the health benefits. Those are among tips from Spain’s Institute of Foreign Trade (ICEX) for companies seeking a slice of the world’s third biggest economy.
Sep. 16, 2012
As Russia Joins WTO, Better Prospects for European Olive Oil
With Russia joining the World Trade Organization, circumstances will be more favorable for European Union olive oil exporters.
Sep. 11, 2012
Indian Olive Oil Market Forecast Released
A new report titled “Indian Olive Oil Market Forecast to 2017” provides information and insights for olive oil producers and exporters.
Sep. 5, 2012
Indian Government Gets Into the Olive Oil Business
An Indian government-owned edible oil brand plans to import olive oil from Italy and Spain for wide distribution at affordable prices in the Indian rural and urban markets.
Aug. 8, 2012
New Olive Oil Brands Find Space in Indian Edible Oils Market
Leading global and domestic olive oil brands are aiming for a larger slice of the edible oil market in India as demand, while still relatively small, shows promise.
Jun. 20, 2012
Todd English to Promote Chilean Olive Oil
The Chilean association Chile Oliva has formed a partnership with James Beard award-winning chef Todd English to promote Chilean oils around America.
