olive oil marketing / page 14
Nov. 7, 2012
Experts Share Key Trends in Olive Oil Retail
Consumer insights in key markets were shared by experts at the Terra Creta olive oil conference in Crete.
Oct. 19, 2012
EU Olive Oil Promotion Policies 'Unfair'
EU promotional mechanisms are encouraging unfair competition between member states, according to the Extra Virgin Olive Oil Consortium.
Oct. 18, 2012
Pitching Olive Oil a Little at a Time
Some companies are proposing olive oil in small doses in a bid to attract those who might otherwise not try it at all.
Oct. 17, 2012 Africa / Middle East
Oct. 14, 2012 Europe
Oct. 14, 2012 Food & Cooking
Oct. 14, 2012 World
Sep. 28, 2012 Asia
Italy’s Nicola Pantaleo Buys Stake in Indian Olive Oil Company
Sep. 26, 2012
Eurozone in Crisis, Olive Oil Marketers Shift Targets
At a time when purchasing power of Europeans is shrinking. Olive oil producers here will need to do more than just brand-building.
Sep. 17, 2012
Looking to Sell Olive Oil in Japan? Use Small Bottles
Sell your oil in small bottles and stress the health benefits. Those are among tips from Spain’s Institute of Foreign Trade (ICEX) for companies seeking a slice of the world’s third biggest economy.
Sep. 16, 2012
As Russia Joins WTO, Better Prospects for European Olive Oil
With Russia joining the World Trade Organization, circumstances will be more favorable for European Union olive oil exporters.
Sep. 11, 2012
Indian Olive Oil Market Forecast Released
A new report titled “Indian Olive Oil Market Forecast to 2017” provides information and insights for olive oil producers and exporters.
Sep. 5, 2012
Indian Government Gets Into the Olive Oil Business
An Indian government-owned edible oil brand plans to import olive oil from Italy and Spain for wide distribution at affordable prices in the Indian rural and urban markets.
Aug. 8, 2012
New Olive Oil Brands Find Space in Indian Edible Oils Market
Leading global and domestic olive oil brands are aiming for a larger slice of the edible oil market in India as demand, while still relatively small, shows promise.
Jun. 20, 2012
Todd English to Promote Chilean Olive Oil
The Chilean association Chile Oliva has formed a partnership with James Beard award-winning chef Todd English to promote Chilean oils around America.
Jun. 6, 2012
Spanish Table Olives Campaign Reaches 10 Countries
Spanish table olives will be promoted in ten countries during 2012, according to the Table Olive Interprofessional Organization (lnteraceituna).
May. 30, 2012
Hojiblanca Contest Winners Meet Singer, Taste Olive Oil
Hojiblanca and its "brand ambassador" singer David Bisbal, organized a tasting of extra virgin olive oil for the winners of a competition held on the company's Facebook page.
May. 22, 2012
Olive Council Seeks Bids for Promotional Work in Brazil, China
The IOC has called for tenders for the 2012/13 phases of its promotions in Brazil and China, both of which are to emphasize health benefits and quality.
May. 14, 2012
Olive Oil Leader Carbonell Signs Deal with Formula 1 Team HRT
Leading Spanish olive oil brand Carbonell has signed an agreement with Formula 1 team HRT in the past week. The deal makes Carbonell the first Spanish food brand to become part of Formula 1 racing.
May. 9, 2012
Report: Spanish Consumers Know Very Little About Olive Oil
Spain is the leading global producer and olive oil is a symbol of its cultural identity, knowledge of it among spanish consumers is quite low.
May. 3, 2012
Olive Oil Promotion Hits 1,500 Bakeries Around Spain
The Spanish Interprofessional organization of olive oil has recently commenced a campaign in 1,500 Spanish bakeries as part of the European program for promotion of olive oil.
Apr. 23, 2012
Despite budget cuts and the current poor financial climate, Spanish olive oil production in the Baena region of Córdoba has reached record-breaking levels with its last harvest.