olive oil marketing / page 15
Sep. 26, 2012
Eurozone in Crisis, Olive Oil Marketers Shift Targets
At a time when purchasing power of Europeans is shrinking. Olive oil producers here will need to do more than just brand-building.
Sep. 17, 2012
Looking to Sell Olive Oil in Japan? Use Small Bottles
Sell your oil in small bottles and stress the health benefits. Those are among tips from Spain’s Institute of Foreign Trade (ICEX) for companies seeking a slice of the world’s third biggest economy.
Sep. 16, 2012
As Russia Joins WTO, Better Prospects for European Olive Oil
With Russia joining the World Trade Organization, circumstances will be more favorable for European Union olive oil exporters.
Sep. 11, 2012 Asia
Sep. 5, 2012 Asia
Aug. 8, 2012 Business
New Olive Oil Brands Find Space in Indian Edible Oils Market
Jun. 20, 2012 World
Jun. 9, 2012 World
Jun. 6, 2012
Spanish Table Olives Campaign Reaches 10 Countries
Spanish table olives will be promoted in ten countries during 2012, according to the Table Olive Interprofessional Organization (lnteraceituna).
May. 30, 2012
Hojiblanca Contest Winners Meet Singer, Taste Olive Oil
Hojiblanca and its "brand ambassador" singer David Bisbal, organized a tasting of extra virgin olive oil for the winners of a competition held on the company's Facebook page.
May. 22, 2012
Olive Council Seeks Bids for Promotional Work in Brazil, China
The IOC has called for tenders for the 2012/13 phases of its promotions in Brazil and China, both of which are to emphasize health benefits and quality.
May. 14, 2012
Olive Oil Leader Carbonell Signs Deal with Formula 1 Team HRT
Leading Spanish olive oil brand Carbonell has signed an agreement with Formula 1 team HRT in the past week. The deal makes Carbonell the first Spanish food brand to become part of Formula 1 racing.
May. 9, 2012
Report: Spanish Consumers Know Very Little About Olive Oil
Spain is the leading global producer and olive oil is a symbol of its cultural identity, knowledge of it among spanish consumers is quite low.
May. 3, 2012
Olive Oil Promotion Hits 1,500 Bakeries Around Spain
The Spanish Interprofessional organization of olive oil has recently commenced a campaign in 1,500 Spanish bakeries as part of the European program for promotion of olive oil.
Apr. 23, 2012
Despite budget cuts and the current poor financial climate, Spanish olive oil production in the Baena region of Córdoba has reached record-breaking levels with its last harvest.
Apr. 16, 2012
Conference Offers More Ideas for Greek Olive Oil Marketers
New marketing concepts were proposed for Greek olive oil producers at the 5th Greek Olive Oil Festival in Athens.
Apr. 12, 2012
Barjol Proposes an Olive Oil Campaign in Japan
Selling olive oil's nutritional and health benefits to the Japanese is the focus of a new campaign being developed by the International Olive Council.
Feb. 8, 2012
European Campaign Spots Air on Spanish TV
The television campaign for the European Programme for the Promotion of Olive Oil began yesterday in Spain under the slogan, "Olive Oil, the Heart of the Mediterranean Diet."
Feb. 6, 2012
Spain's Agriculture Minister Pledges 'Full Support' to Interprofessional
The Spanish Minister of Agriculture, Food and Environment met with representatives of the Spanish Olive Oil Interprofessional to discuss the industry
Feb. 1, 2012
Council Offers Grants for Olive Oil Promotion in Member Countries
The International Olive Council has called for applications for grants to co-fund activities promoting olive oil and table olives in its member countries.
Jan. 26, 2012
No Excuses for Poor Olive Oil Labeling
Spanish marketing expert David Martínez Roig says many olive oil labels are doing the bare minimum.
Jan. 19, 2012
Hospitals in Madrid Will Start the Day with a 'Spanish Breakfast'
HM Hospitals in Madrid will offer from now on the "Spanish Breakfast," an initiative of the Spanish Olive Oil Interprofessional Organization, to patients and employees.
Jan. 18, 2012
EU Codifies Marketing Standards for Olive Oil
In the interests of clarity and rationality, the European Union has this month published an updated version of its regulation on marketing standards for olive oil.