olive oil marketing / page 16
May. 22, 2012
Olive Council Seeks Bids for Promotional Work in Brazil, China
The IOC has called for tenders for the 2012/13 phases of its promotions in Brazil and China, both of which are to emphasize health benefits and quality.
May. 14, 2012
Olive Oil Leader Carbonell Signs Deal with Formula 1 Team HRT
Leading Spanish olive oil brand Carbonell has signed an agreement with Formula 1 team HRT in the past week. The deal makes Carbonell the first Spanish food brand to become part of Formula 1 racing.
May. 9, 2012
Report: Spanish Consumers Know Very Little About Olive Oil
Spain is the leading global producer and olive oil is a symbol of its cultural identity, knowledge of it among spanish consumers is quite low.
May. 3, 2012 Business
Apr. 23, 2012 Production
Apr. 16, 2012 Europe
Apr. 12, 2012 Business
Feb. 8, 2012 World
Feb. 6, 2012
Spain's Agriculture Minister Pledges 'Full Support' to Interprofessional
The Spanish Minister of Agriculture, Food and Environment met with representatives of the Spanish Olive Oil Interprofessional to discuss the industry
Feb. 1, 2012
Council Offers Grants for Olive Oil Promotion in Member Countries
The International Olive Council has called for applications for grants to co-fund activities promoting olive oil and table olives in its member countries.
Jan. 26, 2012
No Excuses for Poor Olive Oil Labeling
Spanish marketing expert David Martínez Roig says many olive oil labels are doing the bare minimum.
Jan. 19, 2012
Hospitals in Madrid Will Start the Day with a 'Spanish Breakfast'
HM Hospitals in Madrid will offer from now on the "Spanish Breakfast," an initiative of the Spanish Olive Oil Interprofessional Organization, to patients and employees.
Jan. 18, 2012
EU Codifies Marketing Standards for Olive Oil
In the interests of clarity and rationality, the European Union has this month published an updated version of its regulation on marketing standards for olive oil.
Jan. 14, 2012
Another Extra Virgin Olive Oil for Kids
An extra virgin olive oil blended to woo young taste buds is being marketed by Almería-based Castillo de Tabernas.
Jan. 10, 2012
New California Conference to Discuss Marketing Order, High-Density Farming
A conference in Dixon, California, will present a proposed olive oil marketing order and offer practical, information for growers and processors.
Dec. 2, 2011
Olive Oil Labeling Under Spotlight
Whether to include information such as a use by date and what to do about inevitable small changes in virgin olive oil's sensorial properties after bottling are being considered by an international group reviewing labeling.
Nov. 28, 2011
How Fairway Market Sells So Much Olive Oil
Want to know how Fairway sells so much olive oil? It’s not the mind-numbing variety, nor the nearly overwhelming barrage of informational signage and colorful posters that accompany this remarkable array.
Nov. 15, 2011
Culinary Institute, Davis Olive Center Present Olive Oil Quality Seminar
The January 12 event at the Culinary Institute of America at Greystone in California’s Napa Valley, will immerse retail, foodservice, production and distribution professionals into the new world of olive oil quality.
Nov. 14, 2011
Council to Commission Survey of Olive Oil Promotion
The “first ever public reliable survey” will reveal the key players involved in activities promoting olive oil internationally, and what they are doing, according to the IOC tender.
Nov. 13, 2011
Still Lower Prices, Black Olives for Breakfast in Latest IOC Data
Worldwide trade in olive oil is up 10 percent on last year - an increase of 120,222 tons, according to figures just released by the International Olive Council.
Oct. 6, 2011
Fratelli Aprile: The Art of Extra Virgin
With a great attention for local culture and contemporary art, Daniele and Roberto Aprile link tradition and innovation to produce a unique brand of extra virgin.
Oct. 5, 2011
Indian Delegation Visits Spanish Producers
A high profile Indian delegation of 12 professionals from the food and beverages industry visited Spain to explore import opportunities for the Indian market.
Sep. 29, 2011
European Commission OKs Payments for Six Months of Olive Oil Storage
The European Commission announced today that it will provide private storage aid enabling up to 100,000 tons of Spanish virgin olive oil to be stored for six months.