olive oil marketing / page 17
Apr. 12, 2012
Barjol Proposes an Olive Oil Campaign in Japan
Selling olive oil's nutritional and health benefits to the Japanese is the focus of a new campaign being developed by the International Olive Council.
Feb. 8, 2012
European Campaign Spots Air on Spanish TV
The television campaign for the European Programme for the Promotion of Olive Oil began yesterday in Spain under the slogan, "Olive Oil, the Heart of the Mediterranean Diet."
Feb. 6, 2012
Spain's Agriculture Minister Pledges 'Full Support' to Interprofessional
The Spanish Minister of Agriculture, Food and Environment met with representatives of the Spanish Olive Oil Interprofessional to discuss the industry
Feb. 1, 2012 Europe
Council Offers Grants for Olive Oil Promotion in Member Countries
Jan. 26, 2012 World
Jan. 19, 2012 Health
Hospitals in Madrid Will Start the Day with a 'Spanish Breakfast'
Jan. 18, 2012 World
Jan. 14, 2012 World
Jan. 10, 2012
New California Conference to Discuss Marketing Order, High-Density Farming
A conference in Dixon, California, will present a proposed olive oil marketing order and offer practical, information for growers and processors.
Dec. 2, 2011
Olive Oil Labeling Under Spotlight
Whether to include information such as a use by date and what to do about inevitable small changes in virgin olive oil's sensorial properties after bottling are being considered by an international group reviewing labeling.
Nov. 28, 2011
How Fairway Market Sells So Much Olive Oil
Want to know how Fairway sells so much olive oil? It’s not the mind-numbing variety, nor the nearly overwhelming barrage of informational signage and colorful posters that accompany this remarkable array.
Nov. 15, 2011
Culinary Institute, Davis Olive Center Present Olive Oil Quality Seminar
The January 12 event at the Culinary Institute of America at Greystone in California’s Napa Valley, will immerse retail, foodservice, production and distribution professionals into the new world of olive oil quality.
Nov. 14, 2011
Council to Commission Survey of Olive Oil Promotion
The “first ever public reliable survey” will reveal the key players involved in activities promoting olive oil internationally, and what they are doing, according to the IOC tender.
Nov. 13, 2011
Still Lower Prices, Black Olives for Breakfast in Latest IOC Data
Worldwide trade in olive oil is up 10 percent on last year - an increase of 120,222 tons, according to figures just released by the International Olive Council.
Oct. 6, 2011
Fratelli Aprile: The Art of Extra Virgin
With a great attention for local culture and contemporary art, Daniele and Roberto Aprile link tradition and innovation to produce a unique brand of extra virgin.
Oct. 5, 2011
Indian Delegation Visits Spanish Producers
A high profile Indian delegation of 12 professionals from the food and beverages industry visited Spain to explore import opportunities for the Indian market.
Sep. 29, 2011
European Commission OKs Payments for Six Months of Olive Oil Storage
The European Commission announced today that it will provide private storage aid enabling up to 100,000 tons of Spanish virgin olive oil to be stored for six months.
Sep. 27, 2011
Olivar de Segura the Top 'Ecological' Olive Oil Producer in Spain
The co-op sold one million kilos of olive oil in 2010 making it the top-selling certified ecological producer, according to Andalusia's organic farming trade group.
Aug. 17, 2011
European Olive Oil Producers Try New Label: Made in California
Suddenly olive oil companies in Italy and Spain and American importers of European products are introducing olive oils with a surprising new selling point.
Aug. 15, 2011
Star Fine Foods Launches California-Grown EVOO
Star, a division of Spanish food giant Borges Mediterranean Group, has launched its first grown-in-California olive oil -- using a blend of Arbequina, Arbosana, and Koroneiki olives grown in the Central Valley.
Aug. 12, 2011
Borges Plans $2.7M Campaign to Promote Olive Oil in India
Borges Mediterranean Food Products, one of the largest producers of olive oil in the world, is stepping up its marketing efforts in India with a major advertising campaign.
Jul. 15, 2011
Pitching Olive Oil Deep in Butter Country
Last week Saverio Romano, the Italian Minister of Agriculture, announced a three-year, €5 million campaign targeting the butter-rich countries of Belgium, the Netherlands, and Denmark.
Jun. 22, 2011
Council Chooses Exponent PR to Promote Olive Oil in North America
An IOC spokesperson said that having reviewed the six applications made last month, its Tenders Evaluation Committee had proposed Exponent PR as the successful bidder from three finalists.