olive oil marketing / page 19
Aug. 17, 2011
European Olive Oil Producers Try New Label: Made in California
Suddenly olive oil companies in Italy and Spain and American importers of European products are introducing olive oils with a surprising new selling point.
Aug. 15, 2011
Star Fine Foods Launches California-Grown EVOO
Star, a division of Spanish food giant Borges Mediterranean Group, has launched its first grown-in-California olive oil -- using a blend of Arbequina, Arbosana, and Koroneiki olives grown in the Central Valley.
Aug. 12, 2011
Borges Plans $2.7M Campaign to Promote Olive Oil in India
Borges Mediterranean Food Products, one of the largest producers of olive oil in the world, is stepping up its marketing efforts in India with a major advertising campaign.
Jul. 15, 2011 World
Jun. 22, 2011 N. America
Council Chooses Exponent PR to Promote Olive Oil in North America
Jun. 22, 2011 Europe
Jun. 12, 2011 World
May. 30, 2011 Grades
Seville Meeting Asks "What Do Consumers Know About Olive Oil?"
May. 25, 2011
Six Firms Vie to Promote Olive Oil in North America
Bids from five North American and one European firm were officially opened this morning at IOC headquarters in Madrid by the International Olive Council.
May. 16, 2011
Popular Television Series Will Pitch Olive Oil to Kids in Spain
A new season of "Lazy Town" sponsored by the Interprofesional del Aceite de Oliva will promote olive oil as part of an overall emphasis on exercise and healthy eating.
Apr. 27, 2011
Ready For Your Spanish Breakfast?
“Our goal is to see the Spanish Breakfast incorporated in the cuisine offered by catering establishments around the world." - Pedro Barato, Interprofesional del Aceite de Oliva Español
Apr. 27, 2011
India’s Olive Oil Imports Sharply Higher
The rising consciousness of the Indian consumers about healthy foods helps the effort to promote olive oil as an alternative to the traditional cooking oils used by the average Indian household.
Mar. 22, 2011
Spain Pulls Ahead in Olive Oil Sales to China
The battle for dominance within China’s olive oil market is still very much underway but Spanish producers are now said to be pushing ahead.
Nov. 1, 2010
Paris Food Show Calls Olive Oils Marketed for Children "Innovative"
SIAL, the biannual food industry marketplace, highlighted three extra virgin olive oil products geared towards children among their "Trends and Innovations" selections.
Oct. 26, 2010
Recipe Contest in Brazil Promotes Spanish Olive Oil
The campaign to promote Spanish olive oil throughout Brazil is seen as a key strategic move to woo the consumer base of a country yet to be dominated by a single olive oil provider.