olive oil marketing / page 2
Feb. 6, 2021
Dr. Gundry’s Olive Oil: Controversial Pitchman Peddles a Dose of Deception
A video advertisement for polyphenol-rich olive oil features a Beverly Hills doctor making questionable claims.
Oct. 1, 2020
Demand for Extra Virgin Drives Olive Oil Sales in Spain
While demand for extra virgin rose, the appetite in Spain for the lower grades has dried up.
Oct. 1, 2020
Portugal Invests in Exports, Promotes Mediterranean Diet
Portugal’s Ministry of Agriculture has announced Terra Futura, a wide ranging plan to promote sustainability while boosting the country’s agricultural production and exports.
Aug. 25, 2020 News Briefs
Cretan Producers Unite to Sell Olive Oils Under New Trade Association
Jul. 16, 2020 News Briefs
May. 28, 2020 News Briefs
Olive Oil in Packaged Foods Influences Consumers More than Other Fats, Study Shows
Mar. 11, 2020 Fairs, Competitions
Covid-19 Lockdown in Italy Brings Critical Promotion Season to a Standstill
Nov. 19, 2019 News Briefs
Sep. 10, 2019
Deoleo Campaign Features a Taste Test by Indian Grandmothers
While the women were quick to comment on the lack of salt and use of spices, none noticed olive oil had replaced fats traditionally used in Indian cuisines.
Aug. 12, 2019
Corto Olive and Gemsa Reach Settlement in Trademark Dispute
Gemsa Enterprises agreed to stop using packaging materials that Corto Olive claims infringed its 51-49 trademark, but stopped short of admitting fault.
Jan. 10, 2019
Will 'Oleoturismo' in Jaén Be the Next Big Thing?
Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.
Oct. 16, 2018
A New 'Greek Mark' for Olives and Olive Oil
Seven companies in Greece that produce table olives and extra virgin and virgin olive oil were the first in the country to display a "Greek Mark" on their labeling, part of a project to distinguish Greek products in foreign markets.
Sep. 25, 2018
UC Davis Event to Focus on Premium Olive Oil
The event will feature speakers from different parts of the industry in order to give producers an idea of where this part of the sector has come from and where it is heading.
Aug. 29, 2018
Deoleo Steadfast on Strategy as Profits Fall Further
A "price war" in North America, consumer mistrust in Italy and a weakening dollar have cut into Deoleo's bottom line.
Jul. 31, 2018
Greek Trade Group Proposes National Strategy for Olive Oil
The National Interbranch Olive Oil Association unveiled a strategy to create a stable environment and boost exports.
Jul. 25, 2018
Corto Olive Sues Rival Gemsa for Alleged Trademark Infringement
Corto filed a lawsuit today against Gemsa Enterprises, LLC for what Corto called a "flagrant commodity knock-off" of its 51-49 brand of blended oil.
Jul. 23, 2018
Spanish Olive Oils Kicks Off Promotional Campaign in New York
Under the slogan “Let’s Make A Tastier World,” the campaign will focus on the gastronomic and health benefits of olive oil.
Jul. 19, 2018
Deoleo Fights Back Against 'Fake News'
The world's largest olive oil company has gone on the offensive against click-bait headlines.
Jul. 5, 2018
Production, Exports and Quality Main Issues for South American Producers
Representatives of the South American olive sector and government allies discussed the future of the sector, including the potential for an Olive Coordination Board for the Americas.
Jun. 14, 2018
Four-Year Project to Establish Foundation for Galician Olive Oil Sector
By 2021 Galicia expects to complete a four-year R&D project that seeks to establish solid foundations for a Galician olive oil industry based on indigenous olive varieties.
Jun. 6, 2018
Thessaloniki Conference Examines New Strategies for Greek Table Olive Sector
A meeting on the Greek table olive industry offered new strategies for the sector and revealed a mostly unknown and resilient cultivar with unique qualities.
Jun. 6, 2018
Spanish Agencies Renew Pact to Conquer Indian, UK Markets for Table Olives
As part of a far-reaching agro-economic plan, the Andalusian government renews its commitment to furthering the interests of its olive farmers in both established and emerging international markets.
Apr. 9, 2018
Bertolli Inks Deal with Celebrity Chef Laura Vitale
The leading olive oil brand partnered with the popular chef to promote olive oil, healthy food and a laid-back Italian lifestyle.