olive oil marketing / page 20

May. 30, 2011

Seville Meeting Asks "What Do Consumers Know About Olive Oil?"

Consumers' knowledge about olive oil quality, and controversial new EU rules designed to crack down on deodorized oils are on the agenda of a new annual conference in Seville.

May. 25, 2011

Six Firms Vie to Promote Olive Oil in North America

Bids from five North American and one European firm were officially opened this morning at IOC headquarters in Madrid by the International Olive Council.

May. 16, 2011

Popular Television Series Will Pitch Olive Oil to Kids in Spain

A new season of "Lazy Town" sponsored by the Interprofesional del Aceite de Oliva will promote olive oil as part of an overall emphasis on exercise and healthy eating.