olive oil marketing / page 3
Sep. 10, 2019
Deoleo Campaign Features a Taste Test by Indian Grandmothers
While the women were quick to comment on the lack of salt and use of spices, none noticed olive oil had replaced fats traditionally used in Indian cuisines.
Aug. 12, 2019
Corto Olive and Gemsa Reach Settlement in Trademark Dispute
Gemsa Enterprises agreed to stop using packaging materials that Corto Olive claims infringed its 51-49 trademark, but stopped short of admitting fault.
Jan. 10, 2019
Will 'Oleoturismo' in Jaén Be the Next Big Thing?
Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.
Oct. 16, 2018 Business
Sep. 25, 2018 Trade Events
Aug. 29, 2018 Business
Jul. 31, 2018 Europe
Jul. 25, 2018 N. America
Corto Olive Sues Rival Gemsa for Alleged Trademark Infringement
Jul. 23, 2018
Spanish Olive Oils Kicks Off Promotional Campaign in New York
Under the slogan “Let’s Make A Tastier World,” the campaign will focus on the gastronomic and health benefits of olive oil.
Jul. 19, 2018
Deoleo Fights Back Against 'Fake News'
The world's largest olive oil company has gone on the offensive against click-bait headlines.
Jul. 5, 2018
Production, Exports and Quality Main Issues for South American Producers
Representatives of the South American olive sector and government allies discussed the future of the sector, including the potential for an Olive Coordination Board for the Americas.
Jun. 14, 2018
Four-Year Project to Establish Foundation for Galician Olive Oil Sector
By 2021 Galicia expects to complete a four-year R&D project that seeks to establish solid foundations for a Galician olive oil industry based on indigenous olive varieties.
Jun. 6, 2018
Thessaloniki Conference Examines New Strategies for Greek Table Olive Sector
A meeting on the Greek table olive industry offered new strategies for the sector and revealed a mostly unknown and resilient cultivar with unique qualities.
Jun. 6, 2018
Spanish Agencies Renew Pact to Conquer Indian, UK Markets for Table Olives
As part of a far-reaching agro-economic plan, the Andalusian government renews its commitment to furthering the interests of its olive farmers in both established and emerging international markets.
Apr. 9, 2018
Bertolli Inks Deal with Celebrity Chef Laura Vitale
The leading olive oil brand partnered with the popular chef to promote olive oil, healthy food and a laid-back Italian lifestyle.
Jan. 22, 2018
Simplifying Science is the Goal of New U.S. Marketing Campaign
At a California conference, the International Olive Council laid out its plan to translate the wealth of proven health benefits to growing consumer consumption.
May. 11, 2017
Private Label, Price Hikes Drive Sales in Europe
Despite challenging economic conditions and poor harvests, sales of European olive oil continue to rise with the increasing popularity of private label products.
Mar. 21, 2017
Farmer Fights Homophobia with Olive Oil Brand
Mark Dyer launched The Gay Farmer brand of organic EVOO in 2008 after a friend jokingly asked him, "What are you calling yourself, the bloody gay farmer?"
Mar. 1, 2017
Chanel Taps Bosana Olives from Sardinia for New 'Youth Serum'
The French brand Chanel has chosen ingredients from the Blue Zones of the world to formulate a new serum with antioxidant and rejuvenating attributes, including coffee from Costa Rica, mastic from Greece, and olives from Sardinia.
Feb. 27, 2017
Google Recommends Olive Oil as Butter Substitute to 40M Oscars Viewers
When most mentions of olive oil these days tend to be on the negative side, the Google spot rests the brand's stellar credibility behind one uncomplicated truth: you can use olive oil instead of butter for cooking.
Jan. 12, 2017
EU Rules in Favor of Sovena in Trademark Battle
Rival companies Sovena and Mueliva fought to claim ownership of similar brands.
Dec. 5, 2016
Spain Takes Aim at N. America's Rising Demand Despite Trump Win
The Spanish olive oil sector is determined to conquer the North American market and new business opportunities despite the anxious economic climate cast by the election of Donald Trump.
Oct. 27, 2016
New York Win Opens Doors for Sicilian Producer
Bono USA's Salvatore Russo-Tiesi said his NYIOOC awards have opened his business to new horizons, while "skipping a full step in the selling process."