olive oil marketing / page 5

May. 11, 2017

Private Label, Price Hikes Drive Sales in Europe

Despite challenging economic conditions and poor harvests, sales of European olive oil continue to rise with the increasing popularity of private label products.

Mar. 21, 2017

Farmer Fights Homophobia with Olive Oil Brand

Mark Dyer launched The Gay Farmer brand of organic EVOO in 2008 after a friend jokingly asked him, "What are you calling yourself, the bloody gay farmer?"

Mar. 1, 2017

Chanel Taps Bosana Olives from Sardinia for New 'Youth Serum'

The French brand Chanel has chosen ingredients from the Blue Zones of the world to formulate a new serum with antioxidant and rejuvenating attributes, including coffee from Costa Rica, mastic from Greece, and olives from Sardinia.

Sep. 12, 2016

Olive Council Invites Proposals for 'World Olive Day'

The International Olive Council is proposing grants for the financing of activities and events aimed at celebrating 'World Olive Day' in member countries.

Aug. 15, 2016

Social Status, Fashion Drive Consumer Food Choices

As food has become a symbol of social status, it has allowed marketers to attract customers as what was merely functional is now also fashionable.

Jun. 30, 2016

A New Way for Retailers and Restaurants to Stock the World's Best Olive Oils

The Best Olive Oils Marketplace, the e-commerce platform for award-winning extra virgin olive oils, is now open to wholesale buyers.

May. 12, 2016

Marketplace for World's Best Extra Virgin Olive Oils Nears Launch

A new "Buy Now" button will soon appear beside the winning brands on bestoliveoils.org, the annual guide to the best olive oils in the world.

Apr. 14, 2016

The World's Best Olive Oils, Delivered

The New York International Olive Oil Competition announced the coming launch of the Best Olive Oils Marketplace, where you can buy this year's award-winning extra virgin olive oils.

Mar. 29, 2016

'Best Olive Oils Marketplace' Opens to U.S. Vendors

With just a few clicks, consumers and retail buyers will now be able to order NYIOOC award-winners directly from U.S. merchants who stock them

Feb. 29, 2016

The Art of Olive Oil: Greek Package Designs Draw from Deep Cultural Roots

Greek olive oil producers and their designers are presenting innovative brands and packages inspired by a rich cultural heritage.

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Dec. 22, 2015

Silvio Muccino Ad Promotes Italian Foods in U.S.

A commercial directed by Muccino is part of the largest campaign ever to promote Italian-made foods in the world's largest market.

Dec. 22, 2015

More Obstacles for New PDOs and PGIs in Italy

Despite the difficulties, Italian growers and producers still consider protected origin designations a good way to protect and safeguard their products.

Dec. 2, 2015

Taiwan and U.K. Delegations Tour Italian Olive Oil Centers

Buyers and journalists are in Italy with the hope of expanding trade in olive oils from Tuscany, Campania and Lombardy.

Sep. 30, 2015

Deoleo Partners with Ecuadorian Firm to Bottle and Distribute Carbonell Lines

Spanish olive oil giant and makers of Carbonell, Deoleo, spoke with Olive Oil Times about expanding its presence in Latin America as part of an agreement with La Fabril, a leading Ecuadorian company.

Sep. 25, 2015

Olive Oil Third Among Most-Searched Items on Popular Shopping App

The results demonstrate the popularity of olive oil as a staple shopping item for consumers around the world.

Aug. 25, 2015

Evo3 Supports Reforestation Projects in Africa

Stratis Camatsos focuses on high-quality extra virgin organic olive oil production and environmental projects with his new brand, evo3.

Jul. 20, 2015

Nadal Serves in Campaign for Spanish Olives

The celebrated tennis star Rafael Nadal will be the face of a new campaign to promote Spanish olives around the world.

Jun. 10, 2015

'Believe in Olive Oil' Campaign to Launch in Japan

The IOC campaign aims to promote olive oil and its health benefits while introducing new flavors for use in traditional Japanese cuisine.

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