olive oil marketing / page 5
Mar. 21, 2017
Farmer Fights Homophobia with Olive Oil Brand
Mark Dyer launched The Gay Farmer brand of organic EVOO in 2008 after a friend jokingly asked him, "What are you calling yourself, the bloody gay farmer?"
Mar. 1, 2017
Chanel Taps Bosana Olives from Sardinia for New 'Youth Serum'
The French brand Chanel has chosen ingredients from the Blue Zones of the world to formulate a new serum with antioxidant and rejuvenating attributes, including coffee from Costa Rica, mastic from Greece, and olives from Sardinia.
Feb. 27, 2017
Google Recommends Olive Oil as Butter Substitute to 40M Oscars Viewers
When most mentions of olive oil these days tend to be on the negative side, the Google spot rests the brand's stellar credibility behind one uncomplicated truth: you can use olive oil instead of butter for cooking.
Jan. 12, 2017 Business
Dec. 5, 2016 Business
Spain Takes Aim at N. America's Rising Demand Despite Trump Win
Oct. 27, 2016 World
Oct. 17, 2016 The Best Olive Oils
Early Entries Pour in as NYIOOC Adds Even More Value to Winning
Sep. 12, 2016 Europe
Aug. 15, 2016
Social Status, Fashion Drive Consumer Food Choices
As food has become a symbol of social status, it has allowed marketers to attract customers as what was merely functional is now also fashionable.
Jun. 30, 2016
A New Way for Retailers and Restaurants to Stock the World's Best Olive Oils
The Best Olive Oils Marketplace, the e-commerce platform for award-winning extra virgin olive oils, is now open to wholesale buyers.
May. 12, 2016
Marketplace for World's Best Extra Virgin Olive Oils Nears Launch
A new "Buy Now" button will soon appear beside the winning brands on bestoliveoils.org, the annual guide to the best olive oils in the world.
Apr. 14, 2016
The World's Best Olive Oils, Delivered
The New York International Olive Oil Competition announced the coming launch of the Best Olive Oils Marketplace, where you can buy this year's award-winning extra virgin olive oils.
Mar. 29, 2016
'Best Olive Oils Marketplace' Opens to U.S. Vendors
With just a few clicks, consumers and retail buyers will now be able to order NYIOOC award-winners directly from U.S. merchants who stock them
Feb. 29, 2016
The Art of Olive Oil: Greek Package Designs Draw from Deep Cultural Roots
Greek olive oil producers and their designers are presenting innovative brands and packages inspired by a rich cultural heritage.
Dec. 22, 2015
Silvio Muccino Ad Promotes Italian Foods in U.S.
A commercial directed by Muccino is part of the largest campaign ever to promote Italian-made foods in the world's largest market.
Dec. 22, 2015
More Obstacles for New PDOs and PGIs in Italy
Despite the difficulties, Italian growers and producers still consider protected origin designations a good way to protect and safeguard their products.
Dec. 2, 2015
Taiwan and U.K. Delegations Tour Italian Olive Oil Centers
Buyers and journalists are in Italy with the hope of expanding trade in olive oils from Tuscany, Campania and Lombardy.
Sep. 30, 2015
Deoleo Partners with Ecuadorian Firm to Bottle and Distribute Carbonell Lines
Spanish olive oil giant and makers of Carbonell, Deoleo, spoke with Olive Oil Times about expanding its presence in Latin America as part of an agreement with La Fabril, a leading Ecuadorian company.
Sep. 25, 2015
Olive Oil Third Among Most-Searched Items on Popular Shopping App
The results demonstrate the popularity of olive oil as a staple shopping item for consumers around the world.
Aug. 25, 2015
Evo3 Supports Reforestation Projects in Africa
Stratis Camatsos focuses on high-quality extra virgin organic olive oil production and environmental projects with his new brand, evo3.
Jul. 20, 2015
Nadal Serves in Campaign for Spanish Olives
The celebrated tennis star Rafael Nadal will be the face of a new campaign to promote Spanish olives around the world.
Jun. 10, 2015
'Believe in Olive Oil' Campaign to Launch in Japan
The IOC campaign aims to promote olive oil and its health benefits while introducing new flavors for use in traditional Japanese cuisine.
Jun. 3, 2015
EVOO Awards Stir Competitive Spirit in Greece
Despite the bleak economic outlook for Greece these days, the future looks bright for producers who strive for quality.