olive oil marketing / page 8
May. 26, 2015
Slow Food Launches First Olive Oil 'Presidium'
Slow Food has launched the first "presidium" to promote the environmental, health and economic value of Italian extra virgin olive oil.
May. 26, 2015
From France, an Olive Oil with Yuzu
Mauro Colagreco and Karim Djekhar have developed an olive oil made with yuzu fruit.
May. 14, 2015
4th 'Extrascape' to Focus on Innovation
The fourth Extrascape competition and conference will focus on innovative tools and strategies to promote the culture of extra virgin olive oil.
Dec. 16, 2014 Europe
Oct. 30, 2014 Health
Oct. 8, 2014 Producer Profiles
Oct. 1, 2014 Production
Aug. 11, 2014 Europe
EU Funding to Boost Consumer Confidence in Olive Oil Quality
Aug. 2, 2014
Spanish Promotional Campaign Makes Progress
A campaign by Spain's Interprofesional del Aceite de Oliva Español celebrated a successful first year.
Jul. 16, 2014
The Case of the Disappearing Greek Olive Oils
Getting your label on the shelf is not where your job ends but where it begins.
Jul. 1, 2014
At the Fancy Food Show in New York, the International Olive Council wasted yet another opportunity to do something that mattered.
Jun. 24, 2014
How Expert Advice is Helping Catalonia’s Olive Oil Sector
IRTA olive oil expert Agustí Romero shares practical examples of helping improve olive oil marketing and quality.
Jun. 23, 2014
Olive Oil Giant Deoleo on the ‘Crucial but Cruel’ U.S. Market
"The U.S. market is ready to buy more olive oil, it’s just a matter of knowing how to achieve this," the company said in its annual report.
Jun. 13, 2014
Seed Oil Blend Spearheads Deoleo’s Health Pitch
A seed oil blend soon to launch in the United States under the Carbonell name is part of Deoleo’s new generation of products.
May. 30, 2014
Council Seeks Input on Olive Oil Definitions and Test Methods
Under a new system designed to boost transparency, the IOC has begun circulating proposals on new or revised methods of analysis, parameters or limits.
May. 29, 2014
Czechs Pay the Most for Olive Oil, EU Survey Shows
The average retail price of a liter of extra virgin olive oil ranged widely in a survey of 19 European countries.
May. 29, 2014
Hard Line Proposed on Flavored Olive Oil Labeling
The days of flavored olive oils being labeled ‘extra virgin olive oil’ could be numbered in International Olive Council member countries.
May. 8, 2014
More Grim Figures For Global Olive Oil Trade
Olive oil imports are down about nine percent on last year in seven major markets outside Europe according to the International Olive Council.
May. 5, 2014
Why Deoleo Chose 'Tetra Prisma' Packaging for its Koipe Brand
Deoleo’s Koipe brand will be the latest to offer an olive oil product in a Tetra Prisma® pack, already popular for milk and fruit juices.
Apr. 16, 2014
Thousands Visit Alimentaria’s Olive Oil Bar
More than 140,000 people visited Alimentaria in Barcelona, and organizers say many of them visited the olive oil tasting bar.
Apr. 10, 2014
Call to Action at NYIOOC: Educate
Attendees heard from impassioned presenters who urged them to recognize education as a cornerstone for success in the olive oil industry.
Apr. 9, 2014
NYIOOC Conference Opens with Barjol, Ravetti
The NYIOOC seminars began today, with speakers addressing a full house at The International Culinary Center.
Apr. 9, 2014
Olive Oil Brands Encouraged to Connect With Consumers in Innovative Ways
In front of a sold-out audience, speakers emphasized the power of engagement, storytelling and creating connections.