olive oil marketing / page 9
Aug. 2, 2014
Spanish Promotional Campaign Makes Progress
A campaign by Spain's Interprofesional del Aceite de Oliva Español celebrated a successful first year.
Jul. 16, 2014
The Case of the Disappearing Greek Olive Oils
Getting your label on the shelf is not where your job ends but where it begins.
Jul. 1, 2014
At the Fancy Food Show in New York, the International Olive Council wasted yet another opportunity to do something that mattered.
Jun. 24, 2014 Production
Jun. 23, 2014 Europe
Olive Oil Giant Deoleo on the ‘Crucial but Cruel’ U.S. Market
Jun. 13, 2014 Business
May. 30, 2014 Grades
Council Seeks Input on Olive Oil Definitions and Test Methods
May. 29, 2014 World
May. 29, 2014
Hard Line Proposed on Flavored Olive Oil Labeling
The days of flavored olive oils being labeled ‘extra virgin olive oil’ could be numbered in International Olive Council member countries.
May. 8, 2014
More Grim Figures For Global Olive Oil Trade
Olive oil imports are down about nine percent on last year in seven major markets outside Europe according to the International Olive Council.
May. 5, 2014
Why Deoleo Chose 'Tetra Prisma' Packaging for its Koipe Brand
Deoleo’s Koipe brand will be the latest to offer an olive oil product in a Tetra Prisma® pack, already popular for milk and fruit juices.
Apr. 16, 2014
Thousands Visit Alimentaria’s Olive Oil Bar
More than 140,000 people visited Alimentaria in Barcelona, and organizers say many of them visited the olive oil tasting bar.
Apr. 10, 2014
Call to Action at NYIOOC: Educate
Attendees heard from impassioned presenters who urged them to recognize education as a cornerstone for success in the olive oil industry.
Apr. 9, 2014
NYIOOC Conference Opens with Barjol, Ravetti
The NYIOOC seminars began today, with speakers addressing a full house at The International Culinary Center.
Apr. 9, 2014
Olive Oil Brands Encouraged to Connect With Consumers in Innovative Ways
In front of a sold-out audience, speakers emphasized the power of engagement, storytelling and creating connections.
Mar. 25, 2014
New Heart-Health Push from Carbonell
Deoleo has a new health pitch in Spain with a spot for its Carbonell brand olive oil that highlights cholesterol control.
Mar. 20, 2014
Greek Olive Oil Producers Struggle in China
Greek olive oil producers and distributors are finding that their products have not been an easy sell in China.
Mar. 3, 2014
Blended Oils 'Bad for Transparency'
Critics say products offering a mix of olive oil and other vegetable oils risk undermining quality and transparency in the olive oil sector.
Feb. 18, 2014
U.S. FDA Warns Company Over Olive Oil-Related Claims
A recent FDA warning letter is a sobering reminder for dietary supplement companies to be careful about their product claims.
Feb. 3, 2014
World's Largest Olive Oil Company Reports Drop in Sales
Sales by the world's largest olive oil producer fell to €809 million last year - down from nearly €829 million in 2012.
Dec. 30, 2013
Modesty and Mastery Inspire New Siurana DOP Image
They used to say their olive oil was “the best oil in the world” - and they still do - but Catalonia’s Siurana DOP has a new slogan.
Oct. 15, 2013
Olive Oil Promotional Campaign Launches in Brazil
“It goes with everything that’s good” is the slogan behind a new campaign to teach Brazilians about the health benefits and culinary versatility of olive oil and table olives.
Oct. 10, 2013
What an Olive Oil Brand Needs to 'Make it Big' in the U.S.
Maria Reyes, category manager for one of the largest distributors, says it takes time, and money to break into the U.S. mass market.