Mar. 29, 2022
Umbrian Villages Steeped in Olive Oil Culture Promote New Tourism Initiative
Local olive varieties have been planted along a route that connects several villages steeped in olive oil-producing tradition.
Mar. 7, 2022
Rome Joins Olive Oil Tourism Network Città dell'Olio
The Italian capital has formally joined Città dell'Olio to promote olive oil culture, oleotourism and the restoration of abandoned groves.
Feb. 10, 2022
New Rules in Italy Set Standards for Oleotourism Operators
The rules create guidelines for certified operators two years after oletourism's inclusion in the national budget.
Dec. 9, 2021 Producer Profiles
Nov. 9, 2021 News Briefs
Jul. 30, 2021 Business
Just when Olive Oil Tourism Was Trending in Turkey, the Pandemic Hit
Jul. 30, 2021 Business
Organic and PDO Producers at Heart of Italy’s Latest Oleotourism Initiative
Jun. 29, 2021
Andalusia Seeks to Make Olive Production More Profitable With Tourism Initiative
The tourism €1.4 million initiative will help promote olive oil tourism experiences throughout the autonomous community.
May. 27, 2021
Olive Oil Tourism Returns to the Colosseum as Italy Reopens
The reopening of the Colosseum Archeological Park means that visitors can once again connect with Ancient Roman culture through olive oil production.
May. 26, 2021
Passion and Inspiration Drive Success at Marina Colonna’s Farm
At her farm in Molise, Marina Colonna's search for quality is driven by a strong passion and forward-thinking attitude.
May. 25, 2021
At Rastrello, Quality Extra Virgin Olive Oil Promotes the Beauty of Umbria
The Wassmann family recently earned a second Gold Award at the NYIOOC World Olive Oil Competition, cementing their position as high-quality olive oil producers.
May. 14, 2021
As Restrictions Loosen in Italy, Farmhouses Anticipate Tourism Boom
With about one-third of olive oil sales in Italy going to the restaurant sector, the shift of tourists to the countryside is likely to impact consumption.
May. 5, 2021
Olive Oil Sector Mourns Loss of 'Inspirational Pioneer' Paolo Pasquali
The olive oil world lost a leading figure after the hotelier, educator and all-around Renaissance man passed away from complications due to Covid-19.
May. 3, 2021
Greek Producers Await Reopening of Restaurants, Tourism
Industry professionals believe that the reopening of the food businesses could put the stagnant market back in motion.
Apr. 8, 2021
At Fontanaro Estate, Quality is Everything
At Fontanaro Estate, Lucia Verdacchi, and Giovanni and Alina Pinelli produce high-quality extra virgin olive oil while promoting sustainability and a circular economy.
Mar. 19, 2021
A Focus on Design and Sustainability in Pursuit of Perfect EVOO
In the Umbrian hills, two families are working to preserve the ancient heritage of an endemic cultivar while embracing modernity with a new mill and tourism operation.
Mar. 5, 2021
Sustainable Tourism and High-Quality Production at Traldi Farm
At their farm in central Italy, Francesca Boni and Elisabetta Traldi deliver outstanding levels of quality while taking advantage of the region’s cultural importance and natural beauty.
Feb. 17, 2021
Bringing Olive Oil Tourism to Greece’s Most Popular Island
Anita Zachou is determined to turn Mykonos into a leading olive oil tourism destination, even though the island produces no EVOO of its own.
Feb. 11, 2021
Catalan Producers Emphasize History and Sustainability in Tourism Initiative
The award-winning producers Mil & Un Verd are on a mission: preserve the historical structures and millennial olive trees of their estate while sustainably producing extra virgin olive oil from native varieties.
Dec. 1, 2020
In Spain, Some See New Opportunities for Tourism in Pandemic's Wake
2020 gave outdoor activities a newfound importance. Efforts are underway to ensure that the olive oil industry is poised to capitalize on the shift.
Jul. 16, 2020
Olive Oil World Tour Campaign Relaunches in Spain
From July through September, thousands of passengers boarding the high-speed ferry, Cecilia Payne, will be reminded of Spain's olive oil sector.
Jun. 9, 2020
Italian Farmhouses Push to Revitalize Tourism in Pandemic's Wake
An association of Italian farmers warns that the sector could lose €1 billion in 2020. As the lockdown eases, farmhouses are finding new ways to safely attract tourists.