Jun. 29, 2021
Andalusia Seeks to Make Olive Production More Profitable With Tourism Initiative
The tourism €1.4 million initiative will help promote olive oil tourism experiences throughout the autonomous community.
May. 27, 2021
Olive Oil Tourism Returns to the Colosseum as Italy Reopens
The reopening of the Colosseum Archeological Park means that visitors can once again connect with Ancient Roman culture through olive oil production.
May. 26, 2021
Passion and Inspiration Drive Success at Marina Colonna’s Farm
At her farm in Molise, Marina Colonna's search for quality is driven by a strong passion and forward-thinking attitude.
May. 25, 2021 Producer Profiles
At Rastrello, Quality Extra Virgin Olive Oil Promotes the Beauty of Umbria
May. 14, 2021 Business
As Restrictions Loosen in Italy, Farmhouses Anticipate Tourism Boom
May. 5, 2021 World
Olive Oil Sector Mourns Loss of 'Inspirational Pioneer' Paolo Pasquali
May. 3, 2021 Business
Apr. 8, 2021 Producer Profiles
Mar. 19, 2021
A Focus on Design and Sustainability in Pursuit of Perfect EVOO
In the Umbrian hills, two families are working to preserve the ancient heritage of an endemic cultivar while embracing modernity with a new mill and tourism operation.
Mar. 5, 2021
Sustainable Tourism and High-Quality Production at Traldi Farm
At their farm in central Italy, Francesca Boni and Elisabetta Traldi deliver outstanding levels of quality while taking advantage of the region’s cultural importance and natural beauty.
Feb. 17, 2021
Bringing Olive Oil Tourism to Greece’s Most Popular Island
Anita Zachou is determined to turn Mykonos into a leading olive oil tourism destination, even though the island produces no EVOO of its own.
Feb. 11, 2021
Catalan Producers Emphasize History and Sustainability in Tourism Initiative
The award-winning producers Mil & Un Verd are on a mission: preserve the historical structures and millennial olive trees of their estate while sustainably producing extra virgin olive oil from native varieties.
Dec. 1, 2020
In Spain, Some See New Opportunities for Tourism in Pandemic's Wake
2020 gave outdoor activities a newfound importance. Efforts are underway to ensure that the olive oil industry is poised to capitalize on the shift.
Jul. 16, 2020
Olive Oil World Tour Campaign Relaunches in Spain
From July through September, thousands of passengers boarding the high-speed ferry, Cecilia Payne, will be reminded of Spain's olive oil sector.
Jun. 9, 2020
Italian Farmhouses Push to Revitalize Tourism in Pandemic's Wake
An association of Italian farmers warns that the sector could lose €1 billion in 2020. As the lockdown eases, farmhouses are finding new ways to safely attract tourists.
Mar. 6, 2020
In Minas Gerais, Production and Tourism Go Hand in Hand
Among the fruit and coffee plantations of Minas Gerais, olive trees have taken root. Despite the region's unconventional climate, local producers are creating a new kind of olive oil culture in Brazil.
Jan. 31, 2020
'Oleotourism' Becomes Law in Italy
With the adoption of the 2020 budget in Italy, oleotourism is enshrined into law.
Dec. 4, 2019
In Italy, Hiking Through the Olive Groves
Italy's third annual “Walk through the olive trees” combines heart-healthy exercise with the chance to learn about production and taste local extra virgin olive oils.
Jan. 14, 2019
Building an Olive Oil Destination in Úbeda
The olive oil museum in Úbeda creates an interactive experience where visitors may learn about the crop's history, production process and sample various local oils all in one place.
Jan. 10, 2019
Will 'Oleoturismo' in Jaén Be the Next Big Thing?
Tourists plan their trips around visiting vineyards or restaurants all the time. These days, olive oil is on the list, too.
Jul. 31, 2018
Olive Oil Increasingly Popular Among Douro Wineries
Portugal’s region of Douro is known for its Port and still wines, but more winery groups are becoming interested in producing and selling regional olive oils too.
Jul. 26, 2018
Tunisian Producers See Promise in Olive Oil Tourism
Tunisian producers are exploring how olives, one of the country's biggest natural resources, can potentially lure a new kind of tourist.
Dec. 12, 2017
A local tourism company is promoting visits to olive farms in Umm Qais, northern Jordan.