When most mentions of olive oil these days tend to be on the negative side, the Google spot rests the brand's stellar credibility behind one uncomplicated truth: you can use olive oil instead of butter for cooking.
In a commercial for its Home device, Google told an estimated 40 million viewers of the Academy Awards last night that olive oil can be a substitute for butter in cooking.
For every cup of butter, substitute three-quarters cup of olive oil.- Google Home Commercial
“Okay Google, what’s a good substitute for butter?” a man asks in the 15-second spot that aired throughout the four-hour Oscars broadcast.
“For every cup of butter, substitute three-quarters cup of olive oil,” the Google device responds, offering a conversion that takes into account the difference in density of the two fats.
After a pause, the man then asks, “Okay Google, what’s a good substitute for olive oil?” (Maybe the unconscionable absence of olive oil in the man’s kitchen is due to this year’s over-publicized olive oil shortage scare.) That question, however, seems to leave even Google speechless, as the commercial cuts away. After all, there really is no substitute for olive oil.
Unlike some sectors, olive oil has no concerted promotional campaigns that could reach such a worldwide audience. And even if it did, the simplicity of Google’s incidental plug would be hard to beat.
And when most mentions of olive oil these days tend to be on the negative side, the Google spot rests the brand’s stellar credibility behind one uncomplicated truth: you can use olive oil instead of butter for cooking.
More articles on: cooking with olive oil, olive oil marketing
Aug. 10, 2023
Andalusian Producers Seek Deeper Trade Ties with Japan
Olive oil consumption has risen steadily in the world’s third-largest economy over the past 30 years, and Andalusian producers are seeking to grow their market share.
Jul. 1, 2024
New Cake Mixes Challenge Conventional Baking Wisdom
After three years of development, Estelle Sohne launched Flour & Olive to help everyday bakers replace butter with extra virgin olive oil in a range of cake recipes.
Dec. 29, 2023
Iconic Lebanese Breakfast Receives UNESCO Recognition
Al-man’ouché, the Lebanese breakfast pastry seasoned with olive oil and traditional spices, has been added to the UNESCO Intangible Cultural Heritage list.
Mar. 27, 2024
Olive Oil and Soparnik Are Indispensable for Croatians at Easter
Olive trees and extra virgin olive oil play important roles in Croatian Christians' celebrations of Holy Week, especially in the flagship dish, Soparnik.
Apr. 9, 2024
The Farm-to-Table Restaurant Bringing the Cretan Diet Back in Vogue
The owner and managers of Peskesi are working to reintroduce the Cretan diet to locals and tourists alike.
Jan. 30, 2024
Starbucks Expands Oleato Line to All U.S. Stores
The move comes as the company braces for the publication of disappointing economic data and one year after the line of beverages made its debut in Italy.
Oct. 31, 2023
Trade Group Launches Digital Campaign to Promote Olive Oil in Australia
The Australian Olive Oil Association has teamed up with leading social media influencers to encourage consumers to use more olive oil.
May. 23, 2024
Historic Flooding in Southern Brazil Spares Groves, Mills
Producers are struggling in the aftermath of the worst flooding in Rio Grande do Sul’s history. While mills and groves were largely spared, sales have been severely impacted.