`2014 NYIOOC Conference Program Announced - Olive Oil Times
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2014 NYIOOC Conference Program Announced

By Denise Johnson
Feb. 5, 2014 12:41 UTC

A two-day con­fer­ence, part of the sec­ond annual New York International Olive Oil Competition (NYIOOC), will focus on olive oil prod­uct devel­op­ment, brand-build­ing, mar­ket­ing and dis­tri­b­u­tion.

We’re look­ing at ways com­pa­nies can solve prob­lems and build value- Curtis Cord, NYIOOC

The event is orga­nized by the indus­try pub­li­ca­tion Olive Oil Times, and spon­sored by Fairway Market and the International Culinary Center (ICC).

NYIOOC founder and pres­i­dent Curtis Cord said this year’s pro­gram is designed to explore inno­v­a­tive strate­gies for olive oil pro­duc­ers, mar­keters and mer­chants to get their busi­nesses to the next level.

Cord said the top­ics of dis­cus­sion will con­trast with the 2013 edi­tion. ​“Last year (at the inau­gural event) the pro­gram offered an exam­i­na­tion of the global olive oil mar­ket and pro­vided the con­text for closer study. Now we are look­ing at ways com­pa­nies can solve prob­lems and build value.”

The pro­gram details and reg­is­tra­tion infor­ma­tion can be found on the offi­cial event web­site nyiooc.org.

The lineup fea­tures world-renowned experts pre­sent­ing the lat­est infor­ma­tion on top­ics rang­ing from olive oil mar­ket­ing trends, pack­ag­ing design and brand-build­ing to mer­chan­dis­ing, import­ing and dis­tri­b­u­tion. The con­fer­ence will be held at ICC’s flag­ship in Soho. Last year, the event sold out in just a few weeks.

Among the ironies of the olive oil indus­try is that many pro­duc­ers, mar­keters and mer­chants strug­gle to get ahead, even while the ranks of health- and qual­ity-con­scious con­sumers in mar­kets around the world seem vir­tu­ally lim­it­less.

“We are deter­mined to pro­vide atten­dees with highly inno­v­a­tive and prac­ti­cal ideas they can use to add value and build their busi­nesses,” said Cord. ​“It’s one thing to iden­tify the year’s best olive oils each April at the world’s most impor­tant olive oil com­pe­ti­tion, but how can we reach the con­sumers who need them?”

One mer­chant who has had much suc­cess bridg­ing that divide is Fairway Market’s Steven Jenkins who fea­tures NYIOOC win­ning oils in his 15 loca­tions and will be shar­ing strate­gies he has employed with con­fer­ence atten­dees. ​“After doing this for 38 years, I know how hard it is to pro­pel peo­ple to notice,” Jenkins said. ​“Fortunately when you reward cus­tomers with qual­ity they’re yours for life.”

In addi­tion to the sem­i­nars, there will be an exclu­sive tast­ing of olive oils from around the world vying for gold at the com­pe­ti­tion, fol­lowed by a press con­fer­ence where this year’s win­ners will be unveiled. The Second Annual NYIOOC Awards Gala will fol­low in the International Culinary Center Studio, pre­pared by the ven­er­a­ble school’s award-win­ning chefs and stu­dents.

“It is a nat­ural to have such an impor­tant culi­nary event at the world’s most esteemed edu­ca­tional orga­ni­za­tion for culi­nary arts,” Cord said. We could not be more proud of our ongo­ing col­lab­o­ra­tion with the International Culinary Center.”

“As an edu­ca­tor, it is vitally impor­tant for our school to jointly hold con­fer­ences which edu­cate the con­sumer, the pro­fes­sional and the food indus­try as a whole,” said Dorothy Cann Hamilton, founder and CEO of International Culinary Center. ​“The NYIOOC event was a stun­ning suc­cess last year and we are happy to wel­come them back.”

See Also:Visit the Official NYIOOC Website

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