`Cartoon Teaches Children in Spain Olive Oil is a Fruit Juice - Olive Oil Times
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enEnglish
enEnglishfrFrançaiselελληνικάdeDeutscheitItalianozh-CN中文ptPortuguêsesEspañoltrTürkçehrHrvatskija日本語hiहिंदी

Cartoon Teaches Children in Spain Olive Oil is a Fruit Juice

By Naomi Tupper
Feb. 20, 2012 07:44 UTC

As part of an effort to pro­mote ongo­ing knowl­edge of olive oils and their pro­duc­tion, a ​‘Know Your Oil’ project has been car­ried out by CM Europa, a com­pany pro­vid­ing a vari­ety of ser­vices to the olive oil sec­tor. Children aged eleven years from schools in Martos, Spain and sur­round­ing areas par­tic­i­pated in the pro­gram, where the car­toon, ​‘Piqui and Mandy: The World of Olive Oils’, was used as a teach­ing resource.

The car­toon was cre­ated by Rosa Mª Marchal López, a chemist spe­cial­iz­ing in oils and an advo­cate for olive oil cul­ture, in col­lab­o­ra­tion with Alfonso Buendía Martos and Trinidad Pestaña Yánez. It pro­vides a sim­ple descrip­tion of the processes involved in the pro­duc­tion of olive oil, by com­par­ing and con­trast­ing the pro­duc­tion method and prod­uct to that of the more famil­iar orange juice.

After estab­lish­ing that both olives and oranges are fruits from which nat­ural juice can be extracted and that are ben­e­fi­cial for the health, Piqui and Mandy come to the agree­ment that olive oil and orange juice are, in fact, the same.

The comic high­lights the nutri­tional ben­e­fits, dif­fer­ent grades and uses of olive oil, using sim­ple, col­or­ful illus­tra­tions to explain processes.

Marchal López hopes that the comic will edu­cate read­ers as to the dif­fer­ent types of olive oils and reduce the com­mon error of refer­ring to olive oil in the sin­gu­lar tense rather than the plural to encom­pass the vastly dif­fer­ent vari­eties avail­able. Differences between extra vir­gin, vir­gin and refined olive oils are sum­ma­rized in con­cise state­ments and easy to under­stand lan­guage.

Martos (Jaén) Spain is in the heart of the world’s largest olive oil pro­duc­ing region. ​“This town is basi­cally based in the olive oil indus­try and around 90 per­cent of the children´s par­ents have some rela­tion with the olive oil sec­tor,” Marchal López told Olive Oil Times. ​“They have had fun with the owl Piqui and the rab­bit Mandy, ani­mals of the olive tree ecosys­tem while learn­ing that vir­gin olive oils are nat­ural juices of the olive,” she added.

While the char­ac­ters and bright illus­tra­tions should appeal to the younger gen­er­a­tion, the car­toon will no doubt increase knowl­edge of olive oil in adults and chil­dren alike, through its sim­ple lan­guage and an engag­ing for­mat.


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