Asia / page 16

Jul. 30, 2012

Signs Point to More Olive Oil in India

The consumption patterns in the food and beverages segment in the Indian market show a growing trend in favor of healthier products, including olive oil.

Apr. 12, 2012

Barjol Proposes an Olive Oil Campaign in Japan

Selling olive oil's nutritional and health benefits to the Japanese is the focus of a new campaign being developed by the International Olive Council.

Jan. 25, 2012

Optimism Abounds at Indian Olive Association Meeting

Ambassadors of Spain, Italy, Portugal, Syria and Jordan were the honored guests at the annual meeting of the Indian Olive Association in New Delhi last week.

Aug. 12, 2011

Borges Plans $2.7M Campaign to Promote Olive Oil in India

Borges Mediterranean Food Products, one of the largest producers of olive oil in the world, is stepping up its marketing efforts in India with a major advertising campaign.

May. 18, 2011

Olive Oil Production in China Grows, But Not Like Imports

China is taking a great leap forward with its olive and olive oil production and Spain is being urged to get onboard or see Italy or Israel take the lead.

Mar. 22, 2011

Spain Pulls Ahead in Olive Oil Sales to China

The battle for dominance within China’s olive oil market is still very much underway but Spanish producers are now said to be pushing ahead.

Mar. 1, 2011

Turkish Olive Oil Aims for Asia

Turkey is one of the producing countries that have embarked on an aggressive marketing campaign in the Asian region for the promotion of its olives and olive oil.

Feb. 24, 2011

Italian Olive Oil Raises Profile in India

Italian olive oil will be presented to Indian journalists, chefs, restaurateurs and buyers by UNAPROL, the organization of Italian producers.

Feb. 13, 2011

Q&A with Rajneesh Bhasin, Borges Group

Borges Group, India director Rajneesh Bhasin has long-term plans for India with on-ground campaigns, online and other media initiatives, and a foray into olive cultivation.

Jan. 31, 2011

China Lightens Spanish Olive Oil Stock with $9 Million Order

Chinese vice premier Li Keqiang‘s visit to Spain resulted in a $7.5 billion trade agreement that includes a nine million dollar purchase of Spanish olive oil stock.

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Dec. 20, 2010

Olive Oil Campaigns in India

Olive oil is being aggressively promoted in India with campaigns by the International Olive Council and major olive oil producers.

Oct. 12, 2010

Spanish Olive Oil Continues Push into China

A recent study found that 82% of olive oil sold in China is labeled extra virgin, with Spain providing nearly half of the olive oil consumed in the huge emerging market.

Aug. 12, 2010

Andalucían Olive Oil Producer Courts Booming Chinese Market

The Andalucían ministry hopes to facilitate the introduction of Spanish olive oil brands that have yet to penetrate the Chinese market as well as consolidate the position of existing brands there.

Aug. 2, 2010

Grupo SOS Signs Distribution Deal in Japan for Bertolli Olive Oil

Grupo SOS is optimistic about its already strong olive oil business in Japan and the company has forecast a 5 percent market share increase in the next decade.

Jul. 16, 2010

Interview with VN Dalmia, Indian Olive Association

With the national health situation in a state of emergency, the president of India's olive association prepares for the "trickle down" of olive oil usage from the market's high end.

Jul. 3, 2010

An Olive Oil Experiment in India

Saplings of high-yielding olives were brought from Israel, grown to a height of 1.5 meters in nurseries and then transplanted to the fields in Rajasthan.

Jun. 27, 2010

Chinese Consumers Confused by Olive Oil Choices

High prices and the lack of solid information are leaving consumers in China bewildered about the quality, value and health benefits of the olive oils being marketed to them.

Jun. 16, 2010

Spanish Olive Oil Giant Sets Up Shop in India

Borges will concentrate on its three ranges of olive oil — extra virgin, light and pure categories — targeting the markets in Delhi, Mumbai, Banglore, Hydrabad, Chennai and Pune.

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