Jul. 30, 2012
Signs Point to More Olive Oil in India
The consumption patterns in the food and beverages segment in the Indian market show a growing trend in favor of healthier products, including olive oil.
Apr. 12, 2012
Barjol Proposes an Olive Oil Campaign in Japan
Selling olive oil's nutritional and health benefits to the Japanese is the focus of a new campaign being developed by the International Olive Council.
Jan. 25, 2012
Optimism Abounds at Indian Olive Association Meeting
Ambassadors of Spain, Italy, Portugal, Syria and Jordan were the honored guests at the annual meeting of the Indian Olive Association in New Delhi last week.
Jan. 7, 2012 Asia
Dec. 4, 2011 Asia
Nov. 1, 2011 Business
India's Leonardo Olive Oil Unveils New 'Go Indiano' Campaign
Oct. 5, 2011 Asia
Sep. 23, 2011 Business
Aug. 12, 2011
Borges Plans $2.7M Campaign to Promote Olive Oil in India
Borges Mediterranean Food Products, one of the largest producers of olive oil in the world, is stepping up its marketing efforts in India with a major advertising campaign.
May. 18, 2011
Olive Oil Production in China Grows, But Not Like Imports
China is taking a great leap forward with its olive and olive oil production and Spain is being urged to get onboard or see Italy or Israel take the lead.
Mar. 22, 2011
Spain Pulls Ahead in Olive Oil Sales to China
The battle for dominance within China’s olive oil market is still very much underway but Spanish producers are now said to be pushing ahead.
Mar. 1, 2011
Turkish Olive Oil Aims for Asia
Turkey is one of the producing countries that have embarked on an aggressive marketing campaign in the Asian region for the promotion of its olives and olive oil.
Feb. 24, 2011
Italian Olive Oil Raises Profile in India
Italian olive oil will be presented to Indian journalists, chefs, restaurateurs and buyers by UNAPROL, the organization of Italian producers.
Feb. 13, 2011
Q&A with Rajneesh Bhasin, Borges Group
Borges Group, India director Rajneesh Bhasin has long-term plans for India with on-ground campaigns, online and other media initiatives, and a foray into olive cultivation.
Jan. 31, 2011
China Lightens Spanish Olive Oil Stock with $9 Million Order
Chinese vice premier Li Keqiang‘s visit to Spain resulted in a $7.5 billion trade agreement that includes a nine million dollar purchase of Spanish olive oil stock.
Dec. 20, 2010
Olive oil is being aggressively promoted in India with campaigns by the International Olive Council and major olive oil producers.
Oct. 12, 2010
Spanish Olive Oil Continues Push into China
A recent study found that 82% of olive oil sold in China is labeled extra virgin, with Spain providing nearly half of the olive oil consumed in the huge emerging market.
Aug. 12, 2010
Andalucían Olive Oil Producer Courts Booming Chinese Market
The Andalucían ministry hopes to facilitate the introduction of Spanish olive oil brands that have yet to penetrate the Chinese market as well as consolidate the position of existing brands there.
Aug. 2, 2010
Grupo SOS Signs Distribution Deal in Japan for Bertolli Olive Oil
Grupo SOS is optimistic about its already strong olive oil business in Japan and the company has forecast a 5 percent market share increase in the next decade.
Jul. 16, 2010
Interview with VN Dalmia, Indian Olive Association
With the national health situation in a state of emergency, the president of India's olive association prepares for the "trickle down" of olive oil usage from the market's high end.
Jul. 3, 2010
An Olive Oil Experiment in India
Saplings of high-yielding olives were brought from Israel, grown to a height of 1.5 meters in nurseries and then transplanted to the fields in Rajasthan.
Jun. 27, 2010
Chinese Consumers Confused by Olive Oil Choices
High prices and the lack of solid information are leaving consumers in China bewildered about the quality, value and health benefits of the olive oils being marketed to them.
Jun. 16, 2010
Spanish Olive Oil Giant Sets Up Shop in India
Borges will concentrate on its three ranges of olive oil — extra virgin, light and pure categories — targeting the markets in Delhi, Mumbai, Banglore, Hydrabad, Chennai and Pune.