Large American retailers succeeded in stopping plans for hundreds of millions of dollars in new taxes on olive oil imports into the United States.
Congressional Republicans in the United States have abanÂdoned a proÂposed 20 perÂcent tax on imported goods, includÂing European olive oil, which would have put exporters at a comÂpetÂiÂtive disÂadÂvanÂtage. The demise of the Border Adjustment Tax (BAT) sugÂgests that European olive oil prodÂucts will not face a sudÂden cost increase in the American retail marÂket, relievÂing presÂsure on retailÂers and conÂsumers.
On Thursday, conÂgresÂsional Republicans in the United States dropped a proÂposal for a 20 perÂcent tax on imported goods as part of a broader tax reform plan. The Border Adjustment Tax (BAT) would have put European olive oil proÂducÂers at a comÂpetÂiÂtive disÂadÂvanÂtage in relaÂtion to their American counÂterÂparts.
European exporters, who account for the vast majorÂity of the $2 bilÂlion of olive oil sales in the United States, could have faced hunÂdreds of milÂlions of dolÂlars in new taxes under the proÂposed plan. The demise of the BAT sugÂgests that European olive oil prodÂucts will probÂaÂbly not face a sudÂden cost increase in the American retail marÂket as a result of fedÂeral tax reform legÂisÂlaÂtion anyÂtime soon.
Olive oil exporters in Europe have already been grapÂpling with increasÂing price presÂsures in the United States due to a lackÂlusÂter harÂvest in 2016, surgÂing global demand, and recent declines in the dollar/euro exchange rate. The purÂchasÂing power of American retailÂers who import olive oil from abroad would have been furÂther diminÂished by the introÂducÂtion of the BAT.
Retail estabÂlishÂments of all sizes in the United States, includÂing Walmart and Target, were veheÂmently opposed to the proÂposal. The tax would have placed presÂsure on retailÂers to pass on the new expense to conÂsumers through increased prices, sparkÂing fears of a posÂsiÂble decline in conÂsumer spendÂing. As a result, oppoÂnents of the tax were able to sucÂcessÂfully disÂsuade lawÂmakÂers by citÂing probÂaÂble damÂage to retail comÂpaÂnies — an indusÂtry that is curÂrently endurÂing masÂsive disÂrupÂtions brought about by new techÂnolÂogy.
Proponents of the BAT plan had hoped to encourÂage greater proÂducÂtion of olive oil and other goods inside the borÂders of the United States by makÂing imports more expenÂsive. American exporters of olive oil would have been exempt from the tax but may have faced the impoÂsiÂtion of retalÂiaÂtory tarÂiffs by forÂeign govÂernÂments. While most American olive oil exports go to Canada and Mexico and would have been relÂaÂtively immune to trade disÂputes with Europe, US exporters will face a new round of uncerÂtainty as the Trump adminÂisÂtraÂtion iniÂtiÂates talks to reneÂgoÂtiÂate the North American Free Trade Agreement (NAFTA) in August.
Tax reform has long been a cenÂterÂpiece of the Republican agenda in Washington. The import tax, which was proÂjected to have raised $1 trilÂlion over the course of 10 years, was designed to offÂset large proÂposed cuts to the American corÂpoÂrate income tax rate, which curÂrently stands at 35 perÂcent. However, withÂout an income source to offÂset the proÂposed reducÂtion in the corÂpoÂrate tax rate to 15 or 20 perÂcent, the fedÂeral budÂget deficit would skyÂrocket.
The full impliÂcaÂtions for European olive oil exporters of the colÂlapse of Washington’s proÂposed proÂtecÂtionÂist meaÂsures will probÂaÂbly become more clear as Congress returns from its August holÂiÂday recess and the 2017 harÂvest begins in earnest. However, the mere threat of a 20 perÂcent import tax invariÂably has many European proÂducÂers evalÂuÂatÂing their strateÂgies on how to secure affordÂable access to the growÂing American olive oil marÂket.
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