`Izmir Hosts First Olive Oil Technology Fair - Olive Oil Times
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Izmir Hosts First Olive Oil Technology Fair

By Umut Egitimci
Mar. 7, 2011 12:28 UTC

The Olive Oil and Technology Fair, or Olivetech, took place March 3rd-6th in Izmir, Turkey. Organized by IZFAS, a com­pany spe­cial­ized in fairs includ­ing Izmir International Fair, OLIVTECH brought national and inter­na­tional indus­try together in Izmir, Turkey. With the con­tri­bu­tion of the Turkish National Olive and Olive Oil Consortium, OLIVTECH became a plat­form for the sec­tor of olive and olive oil pro­duc­ers, offer­ing exhibitors and vis­i­tors an oppor­tu­nity to get in con­tact with sec­tor rep­re­sen­ta­tives along with the pro­duc­tion tech­nol­ogy spe­cial­ists.

During the open­ing cer­e­mony of the exhi­bi­tion, Izmir met­ro­pol­i­tan munic­i­pal­ity vice pres­i­dent Sırrı Aydoğan made a speech and reminded that the busi­ness of olive oil has to come from the heart and can only hap­pen by will­ing­ness and pas­sion. He said; ​“Is it pos­si­ble not to taste olive oil while you are liv­ing in Izmir? We should intro­duce olive oil to our coun­try first and then work on increas­ing domes­tic con­sump­tion”.

National Olive and Olive Oil Council pres­i­dent Mustafa Tan also made a speech men­tion­ing with the help of this fair, Turkey became a mem­ber of International Olive Council again. He said, ​“We need legal pro­tec­tions for the sec­tor with 10 mil­lion peo­ple mak­ing money, to develop more and for olive grove areas to be pro­tected as well as the num­ber of 160 mil­lion olive trees to grow big­ger. Our goal is to raise the domes­tic con­sump­tion of 1.5 liters per per­son up to 5 liters and to become the sec­ond in pro­duc­tion after Spain.”

Attending the open­ing of the event were Izmir deputy Bulent Baratalı, deputy gov­er­nor Mustafa Aydin, Bornova mayor Kamil Okyay Sındır, CHP Izmir chair­man Tacettin Bayır, Izmir Chamber of Commerce chair­man Necip Kalkan, Izmir Union of Chambers of Tradesmen and Artisans chair­man Zekeriya Mutlu, and rep­re­sen­ta­tives of other trade asso­ci­a­tions and indus­try rep­re­sen­ta­tives.

With its 120 par­tic­i­pat­ing com­pa­nies, the fair became a great meet­ing of the Mediterranean tastes and tech­nol­ogy in the beau­ti­ful city of Izmir which is like the cap­i­tal of the Aegean Region, the heart of the olive and olive oil pro­duc­tion in Turkey.

The fair included prod­uct groups of olives and olive oil of course, bot­tles, cases and bar­rels, corks, clo­sures and pack­ag­ing mate­ri­als, pro­duc­tion tech­nolo­gies, stor­ing units, restau­rant and ser­vice equip­ment, organic pro­duc­tion, asso­ci­a­tions, foun­da­tions, unions and indus­try pub­li­ca­tions.

During the four-day fair, there were pro­fes­sional vis­i­tors from Bulgaria, France, Georgia, Germany, Greece, Hungary, Italy, Jordan, Romania, Russia, Switzerland, Tunisia and Ukraine.

Visitors and par­tic­i­pants showed a strong inter­est in the pho­to­graph exhi­bi­tion of Levent Köstem about the Museum of Olive Oil Technology and Urla Zeytineli Village olive oil work­shops. Titled ​“Lost Values” the exhi­bi­tion gave a dif­fer­ent dimen­sion to the fair. On the other hand there was a deli­cious dimen­sion with the orga­ni­za­tion of ​“Festival of Dishes Cooked With Olive Oil” within the scope of the fair. Panels and dis­cus­sions about olive oil drew atten­tion to the industry’s prob­lems and cre­ated a ben­e­fi­cial plat­form for experts and pro­fes­sion­als.

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