International Olive Council (IOC) / page 24
Nov. 20, 2011
New Book Accuses Council of Holding Olive Oil to 'Lowest Denominator'
In the new book, Extra Virginity, there's plenty of blame to go around for the "widespread dumbing down of olive oil quality," but author Tom Mueller reserves perhaps his most direct castigation for the International Olive Council.
Nov. 14, 2011
Council to Commission Survey of Olive Oil Promotion
The “first ever public reliable survey” will reveal the key players involved in activities promoting olive oil internationally, and what they are doing, according to the IOC tender.
Nov. 13, 2011
Still Lower Prices, Black Olives for Breakfast in Latest IOC Data
Worldwide trade in olive oil is up 10 percent on last year - an increase of 120,222 tons, according to figures just released by the International Olive Council.
Oct. 18, 2011 Business
Olive Council Reaches Out to Emerging South American Industry
Oct. 11, 2011 Business
Oct. 11, 2011 Grades
International Olive Council Studying Oils Beyond the Limits of its Standard
Sep. 30, 2011 World
In Olive Council Memorandum, 'Unease' Over Australian Standards
Sep. 28, 2011 Business
Olive Council Deputy Director Urges Producers to Improve Quality
Sep. 14, 2011
Olive Oil Campaign Gets a Life in New York
It may not be much to work with, but with a $1.7 million dollar allowance from the Olive Council, the new "Add Some Life" promotional campaign hopes to at least make eating olive oil a little cooler.
Sep. 8, 2011
Production Edges Higher, Prices Lower in Latest Olive Council Report
Prices dipped further in Spain after a period of relative stability, while the average price for Italian extra virgin retreated from the record highs reached earlier this year.
Jul. 24, 2011
New Zealand Says "No Thanks" to New Olive Oil Standards
As Australian olive oil celebrated new voluntary standards making it more difficult for European exporters to do business there, its sibling isn't along for the ride.
Jul. 12, 2011
Barjol Calls for "Synergy" in New Olive Oil Promo Campaign
Calling the American market a "top priority," Olive Council Director Jean-Louis Barjol was in Washington to kick off a new $1.7M promotion campaign under the slogan "Add Some Life."
Jun. 22, 2011
Council Chooses Exponent PR to Promote Olive Oil in North America
An IOC spokesperson said that having reviewed the six applications made last month, its Tenders Evaluation Committee had proposed Exponent PR as the successful bidder from three finalists.
Jun. 14, 2011
European Imports of Olive Oil Sharply Higher in Latest Report
Imports of olive oil into the European Union were up 27 percent in the five months to February, according to the International Olive Council’s May market newsletter, released today.
May. 30, 2011
Seville Meeting Asks "What Do Consumers Know About Olive Oil?"
Consumers' knowledge about olive oil quality, and controversial new EU rules designed to crack down on deodorized oils are on the agenda of a new annual conference in Seville.
May. 25, 2011
Six Firms Vie to Promote Olive Oil in North America
Bids from five North American and one European firm were officially opened this morning at IOC headquarters in Madrid by the International Olive Council.
May. 21, 2011
Mario Solinas Extra Virgin Olive Oil Quality Award Winners Announced
The winners of this year's edition of the prestigious olive oil competition were announced yesterday by the International Olive Council.
May. 18, 2011
Olive Oil Production in China Grows, But Not Like Imports
China is taking a great leap forward with its olive and olive oil production and Spain is being urged to get onboard or see Italy or Israel take the lead.
May. 17, 2011
Council Predicts Second Biggest Year Ever for Olive Oil Production
The International Olive Council predicts this year to be the world's second-best for olive oil production, thanks largely to increases in Algeria, Morocco, Syria and Turkey.
May. 12, 2011
Andalusian president José Antonio Griñán urged olive oil producers to put greater emphasis on olive oil quality, while MARM director Isabel Bombal called for the IOC to add members.
Apr. 14, 2011
Olive Council Denounces UC Davis Report's 'Undercurrent of Aggression'
The International Olive Council called the report "the same inexplicable criticism" that could cause "irreparable damage to the reputation of olive oil."
Apr. 8, 2011
Building on "Proven Success" IOC Plans Summer Launch of US Campaign
The Olive Council plans to spend $1.7 million to promote olive oil use in the United States and Canada, building on what the latest IOC market report calls its "proven success" in the world's biggest market.
Apr. 7, 2011
Q&A With IOC Director Jean-Louis Barjol
The executive director of the International Olive Council discusses Australian standards, mixed results in India and China and his ambitions in the United States.